Adaptive Video Marketing gives you powerful video content, intelligent insights and reassuringly commercial returns.
Adaptive Video is all about the numbers.
Hello board member.
Your natural caution is our oxygen. We built our firm for you. You want to engage investors, reassure them of your COVID-19 resilience. Yes. Or reveal the intelligence and character of the senior team. Yes. You want tangible communication results, not nebulous fluff. Yes. People who know what they're doing with interviews, viewer experience and the value of reaction. That's us.
So you thrive on evidence. Us too. A Marketing Film puts each of your viewers at the heart of the video by personalising the content and reacting in real-time to their preferences. It can capture contact details giving you concrete lead-gen data. And it visualises the financial impact at every stage of the communication process. Because it is all about the numbers.
Standing on the three pillars of authenticity, relevance and actionability, our approach helps you:
Engage investors, media and market
Build the firm's transparency, character and reputation
Board video content and campaigns usually aren't an arm and a leg. We're going to cost somewhere between a freelancer and a good agency, but deliver much more in journalistic heft, authenticity and interactivity. Which means viewer awareness and response. And our higher production values and split-testing are going to raise your eyebrows.
Depending on aims, brief, interactivity and number of locations, video content marketing usually takes 4-8 weeks to prepare. Depending on the durability of the content, your return on investment should last one to 24 months.
We'll measure viewings, conversions and audience behaviours, automatic split testing and message preference, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.