Video Marketing and PR: For Boards

0330 124 6162

Engage investors, media and markets

Adaptive Video Marketing gives you powerful video content, intelligent insights and reassuringly commercial returns.

Adaptive Video is all about the numbers.

Hello board member.

Your natural caution is our oxygen. We built our firm for you. You want to engage investors, reassure them of your COVID-19 resilience. Yes. Or reveal the intelligence and character of the senior team. Yes. You want tangible communication results, not nebulous fluff. Yes. People who know what they're doing with interviews, viewer experience and the value of reaction. That's us.

So you thrive on evidence. Us too. A Marketing Film puts each of your viewers at the heart of the video by personalising the content and reacting in real-time to their preferences. It can capture contact details giving you concrete lead-gen data. And it visualises the financial impact at every stage of the communication process. Because it is all about the numbers.

Standing on the three pillars of authenticity, relevance and actionability, our approach helps you:


Marketing funnel tier 1 - AttractSocial, Search and PR Videos

Seed investor video for revolutionary UK social enterprise, VestaProperty hub Vesta Video suite for UK's 1,000mph world land speed record engineers1,000mph car Bloodhound Launch promotion and participant interviews for Team LondonTeam London's Volunteer launch

Marketing funnel tier 2 -AssureAssuring Videos

Promo and investor video for Bristol workspace revolutionariesHot-deskers DeskLodge Expertise profile for leading motorbike race exhaust engineersLeading race engineers TG Racing Profile Video promos for Northern Powerhouse manufacturing campaign at world-class electronics firmElectronics leaders Siemens UK

Marketing funnel tier 3 - ExplainExplaining Videos

Video branding and explainer suite for one the UK's leading midcap private equity firmsPrivate equity financiers Dunedin Investment Services Explainers for UK Boutique Private Equity Firm, RockpoolImaginative financiers Rockpool Services explainer for land and environment laboratory analystsMeticulous soil scientists Cawood Scientific

BRASS TACKS

Budget

Board video content and campaigns usually aren't an arm and a leg. We're going to cost somewhere between a freelancer and a good agency, but deliver much more in journalistic heft, authenticity and interactivity. Which means viewer awareness and response. And our higher production values and split-testing are going to raise your eyebrows.

Timescales

Depending on aims, brief, interactivity and number of locations, video content marketing usually takes 4-8 weeks to prepare. Depending on the durability of the content, your return on investment should last one to 24 months.

Success Measurement

We'll measure viewings, conversions and audience behaviours, automatic split testing and message preference, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.

SOME OF OUR CLIENTS

OUR SERVICES

Video services for beating CovidBEAT COVID-19 COMMERCIALLY Video services for marketersFOR MARKETERS Video services for sales teamsFOR SALES TEAMS Video services for foundersFOR FOUNDERS Video services for originatorsFOR ORIGINATORS Video services for boardsFOR BOARDS

OUR WORK

Seed investor video for revolutionary UK social enterprise, VestaPrivate equity financiers Dunedin LLP Seed investor video for revolutionary UK social enterprise, VestaVehicle safety manufacturers Brigade Electronics PLC Seed investor video for revolutionary UK social enterprise, VestaProperty hub Vesta

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