Motivate Approval
Success is top priority, isn't it? So we've developed a new kind of corporate video for boards. It's more than a broadcast quality content service. We've added research and narrative science, psychology and sentiment technology to board films so they assure and convince. You're probably looking to build your reputation, professionalise your investor and media relations. And to flourish in this new epoch. This service does just that.
Visualise a year of video in your marketing:
Hello Director
What's that burning smell? The flaming desire for a strong, steady reputation? The charring ashes of mediocre media and social campaigns? The smouldering oppression of GDPR and regulation?
Could it be coming from your office?
You're a rare company indeed if you have a first-commentator media status, or explosive social response. It's getting harder and more costly to build a healthy reputation in this new attritional-change-or-die, undifferentiated, epoch-in-the-room, bear-market epoch.
We know your pain. But we remedy it with reassuringly commercial video. So for you, we create every kind of reputation film from board updates to explainers, policy pieces to exec profiles. But with a difference.
Gains from Next Level Corporate Business Video
A Marketing Film is not just a professional looking video. There's a lot more going on:
- Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
- Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
- Converting Better conversion from multivariate testing, emotional science and narrative psychology
Outcomes Possible
We're in a leviathan new board epoch. And if you're feeling uneasy in this new world, just remember, video converts B2B stakeholders at every touchpoint of the flywheel cycle. Which has a compound multiplying effect:
- Captivate new and existing markets with standout propositions
- Build character and reputation with imaginative thought pieces
- Attract stakeholder buy-in with proof and behind-the-scenes stories
- Outshine competitors with wise messaging and distribution
- Grow the business with clarity and wisdom
(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the undifferentiated, SaaS-stuffed, conversationally-demanding, B2B-emotional, attritional-change-or-die, visually-hungry, epoch-in-the-room era.)
Impact You'll Feel
Our work makes fundamental improvements to these practical areas of your marketing and insight:
1B2B emotions.Raise expectations and frame your content in a positive light.
2Live story testing and viewer-topical relevance.Find the optimal narrative to publish with your audiences and convert more business.
3Personalised video content.Show your viewer they really matter.
4Conversion analysis.Learn how people are reacting to your messaging.
5Visual prospecting.Generate leads straight to your inbox.
6Surveys and feelers.Capture audience sentiment and data.
What To Do Next
Know what succeeds and why. It's essential to every release, to every update, to every video produced. Without science, your board communications are built on sand. So if you want to really know, to fully ignite your market, investor and media relations, book a demo below