Motivate Investment
After compliance, visibility is top priority, isn't it? So we've experimented, and created a new kind of video for ESG. A way of transforming ESG into a differentiator. We add sentiment technology, research, psychology and narrative science to your ESG films so they convert brilliantly. You're probably tasked with making ESG visible, distinctive even. This service does both. Book a demo.
Hello ESG Manager
What's that burning smell? The flaming desire for standout ESG? The charring ashes of mediocre tickbox ESG documentation? The smouldering oppression of GDPR and regulation?
Could it be coming from your office?
You're a rare company indeed if you have a first-page ESG search ranking, or explosive social ESG following. It's getting harder and more costly to ignite your ESG in this new attritional-change-or-die, nano-niching, B2B-emotional, bear-market epoch.
We know your pain. Seen many suffer it. But we've remedied it with reassuringly commercial video. So for you, we create every kind of ESG film from hero tasters to explainers, and from differentiators to social snippets. But with a difference.
Gains from Next Level Business Video
A Marketing Film is not just a professional looking video. There's a lot more going on:
- Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
- Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
- Converting Better conversion from multivariate testing, emotional science and narrative psychology
Outcomes Possible
We're in a leviathan new ESG epoch. And if you're feeling uneasy in this new world, just remember, video converts clients, investors, partners, media and suppliers at every touchpoint of the flywheel cycle. Which has a compound multiplying effect:
- Captivate new and existing markets with standout ESG propositions
- Build character and reputation with imaginative thought pieces
- Attract better clients, investors, partners and suppliers with proof and behind the scenes stories
- Outshine competitors with wise ESG messaging and distribution
- Grow the business with modern clarity and wisdom
(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the socially noisy, undifferentiated, SaaS-stuffed, death-of-the-funnel, conversationally-demanding, B2B-emotional, super-split-tested, attritional-change-or-die, visually-hungry, nano-niching, epoch-in-the-room era.)
Impact You'll Feel
Our work makes fundamental improvements to these practical areas of your marketing and insight:
1B2B emotions.Raise expectations and frame your content in a positive light.
2Live story testing and viewer-topical relevance.Find the optimal narrative to publish with your audiences and convert more business.
3Personalised video content.Show your viewer they really matter.
4Conversion analysis.Learn how people are reacting to your messaging.
5Visual prospecting.Generate leads straight to your inbox.
6Surveys and feelers.Capture audience sentiment and data.
What To Do Next
Know what succeeds and why. It's essential to ESG campaign, to every web page, to every video. Without science, your campaigns are built on sand. So if you want to really know, to fully ignite your ESG, book a demo below
