Convert more prospects into COVID-19 resilient clients with powerful interactive video content, intelligent conversion and reassuringly commercial returns.
ADAPTIVE VIDEO IS ALL ABOUT THE NUMBERS.
Your persistence is our fuel. You're why we're here. You want PR, marketing and sales working hand in hand. Yes. , COVID-19 resilient markets. Yes. More leads, more prospects, more wins. Yes. So you want tools for your teams that deliver predictable flows of new business. Not nebulous fluff. You want to know that your videos are working at all levels of the new business pipeline. The power of stacked marginal gains. Experts who know what they're doing with B2B propositions, viewer experience and the value of behaviour.
So you thrive on evidence. Us too. A Marketing Film puts each of your viewers at the heart of the video by personalising the content and reacting in real-time to their preferences. It can capture contact details giving you concrete lead-gen data. And it visualises the financial impact at every stage of the communication process. Because it is all about the numbers.
Standing on the shoulders of audience research, creativity and interactivity, our Adaptive Video methodology helps:
Captivate new and existing markets
Build character and reputation, creating a new halo
Attract wealthier and more COVID-19 resilient prospects
Video content and campaigns are as broad as they are deep. But they're comprehensive value for money. We're going to cost somewhere between a freelancer and a good agency, but deliver much more in promotional breadth, journalistic heft, authenticity and interactivity. Which means higher response, higher conversion, more business. And our higher production values and split-testing are going to raise your eyebrows.
Depending on aims, brief, interactivity and number of locations, video content marketing usually takes 4-8 weeks to prepare. Depending on the durability of the content, your return on investment should last one to 24 months.
We'll measure viewings, conversions and behaviours, automatic split testing and viewer preferences, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.