Productivity is top priority, isn't it? So we've experimented, and created a new kind of corporate video for HR. We've added psychology, sentiment capture, competitor research and narrative science to your HR films so they recruit, train and align brilliantly. You're probably weighing up video to improve recruitment, training and internal comms. This service does just that.
Visualise a year of video in your marketing:
Video Marketing Simulator
Hello HR Manager
What's that burning smell? The flaming desire for a harmony and teamwork? The charring ashes of mediocre internal comms campaigns? The smouldering oppression of GDPR and regulation?
Could it be coming from your office?
You're a rare company indeed if you have online visual team development, or explosive social recruitment. It's getting harder and more important to ignite your HR in this new conversationally-demanding, visually-hungry, SaaS-stuffed, bear-market epoch.
We know your pain. Suffered it ourselves. But we've remedied it with reassuringly commercial video. So for you, we create every kind of business film from hero tasters to explainers, and from tv ads to social snippets. But with a difference.
Gains from Next Level Business Video
A Marketing Film is not just a professional looking video. There's a lot more going on:
- Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
- Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
- Converting Better conversion from multivariate testing, emotional science and narrative psychology
We're in a leviathan new HR epoch. And if you're feeling uneasy in this new world, just remember, video converts teams and recruits at every touchpoint of the flywheel cycle. Which has a compound multiplying effect:
- Captivate teams and recruits with standout propositions
- Build productivity with imaginative training pieces
- Impress recruitment candidates with behind the scenes character
- Outshine competitors with skills and collaboration stories
- Grow the value-add of HR beyond internal boundaries
(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the SaaS-stuffed, death-of-the-funnel, conversationally-demanding, B2B-emotional, super-split-tested, visually-hungry, epoch-in-the-room era.)
Impact You'll Feel
Our work makes fundamental improvements to these practical areas of your marketing and insight:
1B2B emotions.Raise expectations and frame your content in a positive light.
2Live story testing and viewer-topical relevance.Find the optimal narrative to publish with your audiences and convert more business.
3Personalised video content.Show your viewer they really matter.
4Conversion analysis.Learn how people are reacting to your messaging.
5Visual prospecting.Generate leads straight to your inbox.
6Surveys and feelers.Capture audience sentiment and data.
What To Do Next
Know what succeeds and why. It's essential to every recruitment campaign, to every training programme, to every video produced. Without science, your HR videos are built on sand. So if you want to really know, to fully ignite your recruitment, training and internal comms, book a demo below