Reporting and Engagement Videos: For Investor Relations

Motivate Investment

Investor assurance is top priority, isn't it? So we've been refining a new kind of video for IR. We've added sentiment technology, research, psychology and narrative science to your IR films so they convert brilliantly. That's investor conferences, webinars, investment reports, thought pieces and more. You're probably checking out video as a means of re-igniting investor relations, of competing harder. This service does just that. Book a demo.

Schematic showing video inputs creating output success for ir-managers

Hello IR Manager

What's that burning smell? The flaming desire for investor response? The charring ashes of mediocre mail campaigns? The smouldering oppression of GDPR and regulation?

Could it be coming from your office?

You're a rare company indeed if you have a first-page search ranking, or explosive social results. It's getting harder and more costly to stoke your IR in this new visually-hungry, undifferentiated, B2B-emotional, bear-market epoch.

We know your pain. Suffered it ourselves. But we've remedied it with reassuringly commercial video. So for you, we create every kind of PR film from news pieces to announcements, and from events films to social snippets. But with a difference.

Schematic of corporate video production

Gains from Next Level Business Video

A Marketing Film is not just a professional looking video. There's a lot more going on:

  1. Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
  2. Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
  3. Converting Better conversion from multivariate testing, emotional science and narrative psychology

Schematic of board video timeline

Outcomes Possible

We're in a leviathan new IR epoch. And if you're feeling uneasy in this new world, just remember, video converts B2B customers at every touchpoint of the IR flywheel cycle. Which has a compound multiplying effect:

(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the socially noisy, undifferentiated, conversationally-demanding, B2B-emotional, super-split-tested, attritional-change-or-die, visually-hungry, epoch-in-the-room era.)

Impact You'll Feel

Our work makes fundamental improvements to these practical areas of your marketing and insight:

1B2B emotions.Raise expectations and frame your content in a positive light.

2Live story testing and viewer-topical relevance.Find the optimal narrative to publish with your audiences and convert more business.

3Personalised video content.Show your viewer they really matter.

4Conversion analysis.Learn how people are reacting to your messaging.

5Visual prospecting.Generate leads straight to your inbox.

6Surveys and feelers.Capture audience sentiment and data.

Estimate the impact of our work with our impact calculator.

What To Do Next

Know what succeeds and why. It's essential to every event, to every bulk mail, to every video. Without science, your campaigns are built on sand. So if you want to really know, to fully ignite your IR, book a demo below

BRASS TACKS

Budget

Impressing investors isn't going to cost an arm and a leg. We're going to be somewhere between a freelancer and a big agency, but deliver more in messaging heft, interactivity and narrative psychology. Which means viewer response. Yes, it is all about the numbers.

Timescales

Depending on aims, brief, interactivity and number of locations, this will take 4-8 weeks to prepare. Depending on the time-sensitivity of the content, your return on investment can last up to 24 months.

Success Measurement

We'll measure viewings, conversions and audience behaviours, automatic split testing and message preference, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.

Case Studies

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Brigade Electronics UVS

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Case study: Micro documentary on volunteering initiative for Mayor's Office

Mayor of London

Case study: Micro documentary on volunteering initiative for Mayor's Office

Case study: Video suite for UK's 1,000mph world land speed record engineers

Bloodhound SSC

Case study: Video suite for UK's 1,000mph world land speed record engineers

Testimonials

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It's easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We've been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it's not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Liberty Bollen, Marketing Manager, NVM Private Equity

Our methodology

Our ethos is founded on the solid principles of Google's video content frameworks (non-advertising variation), and our own B2B experience of the original Amazon flywheel. Together these define an appropriate format and message for differing user occasions and purposes. In other words, we bring relevance to viewers. Examples include:

SOME OF OUR CLIENTS

Book a Demo and liberate your IR

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What you'll see

You'll discover interactive stories, narrative psychology, sentiment capture, visual prospecting, audience profiling and personalised video.

Don't say you're not curious.
Click on the calendar to book.

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has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water’s lovely!