Training, Product and Explainer Videos: For IT Managers

Motivate Users

Productivity is top priority isn't it? So we've developed a new kind of video for IT. We add sentiment capture, psychology and narrative science to your IT videos so they convert viewers brilliantly. And you get the alignment, the collaboration you need. You're probably investigating video as a means of improving productivity, skills, collaboration and onboarding. This service does just that. Book a demo.

Schematic showing video inputs creating output success for revenue managers

Hello IT Manager

What's that burning smell? The flaming desire for team efficiency? The charring ashes of user communications? The smouldering oppression of QC and regulation?

Could it be coming from your office?

You're a rare company indeed if you have visual online training, or effective visual social tech support. It's getting harder and more costly to ignite your IT operations in this new conversationally-demanding, SaaS-stuffed, death-of-the-funnel, bear-market epoch.

We know your pain. Suffered it ourselves. But we've remedied it with reassuringly effective video. So for you, we create every kind of IT film from trainers to onboarders, and from explainers to social snippets.

Schematic of corporate video production

Gains from Next Level Business Video

A Marketing Film is not just a professional looking video. There's a lot more going on:

  1. Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
  2. Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
  3. Converting Better conversion from multivariate testing, emotional science and narrative psychology

Schematic of board video timeline

Outcomes Possible

We're in a leviathan new IT epoch. And if you're feeling uneasy in this new world, just remember, video converts users at every touchpoint of the flywheel cycle. Which has a compound multiplying effect:

(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the SaaS-stuffed, death-of-the-funnel, conversationally-demanding, B2B-emotional, super-split-tested, visually-hungry, epoch-in-the-room era.)

Impact You'll Feel

Our work makes fundamental improvements to these practical areas of your marketing and insight:

1B2B emotions.Raise expectations and frame your content in a positive light.

2Live story testing and viewer-topical relevance.Find the optimal narrative to publish with your audiences and convert more business.

3Personalised video content.Show your viewer they really matter.

4Conversion analysis.Learn how people are reacting to your messaging.

5Visual prospecting.Generate leads straight to your inbox.

6Surveys and feelers.Capture audience sentiment and data.

Estimate the impact of our work with our impact calculator.

What To Do Next

Know what succeeds and why. It's essential to every user skills programme, to every collaboration, to every video. Without science, your IT videos are built on sand. So if you want to really know, to fully ignite your skills-build, collaboration and onboarding, book a demo below

BRASS TACKS

Budget

IT training, product and explainer videos aren't going to break the bank. We're going to cost somewhere between a freelancer and a big agency, but deliver more in promotional breadth, editorial heft, interactivity and narrative psychology. Which means higher response, higher conversion, more business. Yes, it is all about the numbers.

Timescales

Depending on aims, brief, interactivity and number of locations, video content marketing usually takes 4-8 weeks to prepare. Depending on the durability of the content, your return on investment can last up to 24 months.

Success Measurement

We'll measure viewings, conversions and behaviours, automatic split testing and viewer preferences, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.

Case Studies

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Brigade Electronics UVS

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Case study: Micro documentary on volunteering initiative for Mayor's Office

Mayor of London

Case study: Micro documentary on volunteering initiative for Mayor's Office

Case study: Video suite for UK's 1,000mph world land speed record engineers

Bloodhound SSC

Case study: Video suite for UK's 1,000mph world land speed record engineers

Testimonials

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It's easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We've been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it's not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Liberty Bollen, Marketing Manager, NVM Private Equity

Our methodology

Our ethos is founded on the solid principles of Google's video content frameworks (non-advertising variation), and our own B2B experience of the original Amazon flywheel. Together these define an appropriate format and message for differing user occasions and purposes. In other words, we bring relevance to viewers. Examples include:

SOME OF OUR CLIENTS

Book a Demo and liberate your IT

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What you'll see

You'll discover interactive stories, narrative psychology, sentiment capture, visual prospecting, audience profiling and personalised video.

Don't say you're not curious.
Click on the calendar to book.

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has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water’s lovely!