Training and Explainer Videos: For Operations Managers

Raise Productivity

Productivity is top priority, isn't it? So we've developed a new kind of video for this. We've added sentiment capture, psychology and narrative science to your operations videos so they convert viewers brilliantly. And you get everyone aligned. You're probably investigating video as a means of improving productivity, skills, collaboration and onboarding. This service does just that. Book a demo.

Schematic showing video inputs creating output success for ops managers

Hello Operations Manager

What's that burning smell? The flaming desire for higher skills, faster onboarding? The charring ashes of team and client collaboration? The smouldering oppression of compliance and regulation?

Could it be coming from your office?

You're a rare company indeed if you have visual online training, or effective visual social client support. It's getting harder and more important to warm up your operations in this new SaaS-stuffed, visually-hungry, death-of-the-funnel, bear-market epoch.

We know your pain. Suffered it ourselves. But we've remedied it with reassuringly commercial video. So for you, we create every kind of ops film from onboarders to trainers, and from process flows to social snippets.

Gains from Next Level Business Video

A Marketing Film is not just a professional looking video. There's a lot more going on:

  1. Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
  2. Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
  3. Converting Better conversion from multivariate testing, emotional science and narrative psychology

Outcomes Possible

We're in a leviathan new operations epoch. And if you're feeling uneasy in this new world, just remember, video converts teams and clients at every touchpoint of the flywheel cycle. Which has a compound multiplying effect:

(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the SaaS-stuffed, death-of-the-funnel, conversationally-demanding, B2B-emotional, super-split-tested, attritional-change-or-die, visually-hungry, epoch-in-the-room era.)

Impact You'll Feel

Our work makes fundamental improvements to these practical areas of your marketing and insight:

  1. Raise expectations and frame your content in a positive light (with B2B emotion)
  2. Find the optimal narrative to publish with your audiences (with live story testing)
  3. Show your viewer they really matter (with personalised video content)
  4. Increase your viewer's experience and enjoyment (with branching choices)
  5. Learn how people are reacting to your messaging (with conversion analysis)
  6. Generate leads straight to your inbox (with visual prospecting)
  7. Continually convert more business (with viewer-topical relevance)
  8. Capture audience sentiment and data (with surveys and feelers)

Estimate the impact of our work with our impact calculator or download a budget justification deck.

What To Do Next

Know what succeeds and why. It's essential to every training programme, to every onboarding, to every video. Without science, your operations videos are built on sand. So if you want to really know, to fully ignite your skills-build, collaboration and onboarding, book a demo below



Training and explainer videos aren't going to break the bank. We're going to cost somewhere between a freelancer and a big agency, but deliver more in promotional breadth, editorial heft, interactivity and narrative psychology. Which means higher response, higher conversion, more business. Yes, it is all about the numbers.


Depending on aims, brief, interactivity and number of locations, video content marketing usually takes 4-8 weeks to prepare. Depending on the durability of the content, your return on investment can last up to 24 months.

Success Measurement

We'll measure viewings, conversions and behaviours, automatic split testing and viewer preferences, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.

Case Studies

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Brigade Electronics UVS Case Study | Marketing Films

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Case study: Micro documentary on volunteering initiative for Mayor's Office

Mayor of London Case Study | Marketing Films

Case study: Micro documentary on volunteering initiative for Mayor's Office

Case study: Video suite for UK's 1,000mph world land speed record engineers

Bloodhound SSC Case Study | Marketing Films

Case study: Video suite for UK's 1,000mph world land speed record engineers


"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It's easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We've been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it's not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Liberty Bollen, Marketing Manager, NVM Private Equity

Our methodology

Our ethos is founded on the solid principles of Google's video content frameworks (non-advertising variation), and our own B2B experience of the original Amazon flywheel. Together these define an appropriate format and message for differing user occasions and purposes. In other words, we bring relevance to viewers. Examples include:


Book a Demo and liberate your company

« September 2020 »

What you'll see

You'll discover interactive stories, narrative psychology, sentiment capture, visual prospecting, audience profiling and personalised video.

Don't say you're not curious.
Click on the calendar to book.


has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water’s lovely!