Nurturing And Closure Videos: For Originators

Close more Investments

Closure is top priority, isn't it? So we've experimented over many years with this, and created a new kind of video for originators. We've added sentiment technology, research, psychology and narrative science to your origination films. So they convert brilliantly, but also improve nurturing, convincing and closure (yes). You're probably considering video assets as a means to improve origination, to become more competitive as the relationship develops. This service does just that. Book a demo.

Schematic showing video inputs creating output success for originators

Hello Originator

What's that burning smell? The flaming desire for a more competitive founder offering? The charring ashes of mediocre documentation? The smouldering oppression of compliance and DD?

Could it be coming from your office?

You're a rare company indeed if you have use personalised video or nurturing or closing videos. It's getting harder and more costly to really ignite your origination work in this new death-of-the-funnel, conversationally-demanding, nano-niching, bear-market epoch.

We know your pain. Suffered it ourselves. But we've remedied it with reassuringly commercial video. So for you, we create every kind of origination film from team pitches to personalised explainers, and from cases studies to personalised nudgers and closers (yes closers).

Gains from Next Level Business Video

A Marketing Film is not just a professional looking video. There's a lot more going on:

  1. Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
  2. Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
  3. Converting Better conversion from multivariate testing, emotional science and narrative psychology

Outcomes Possible

We're in a leviathan new origination epoch. And if you're feeling uneasy in this new world, just remember, video converts founders and management teams at every touchpoint of the flywheel cycle. Which has a compound multiplying effect:

(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the death-of-the-funnel, conversationally-demanding, B2B-emotional, super-split-tested, attritional-change-or-die, visually-hungry, nano-niching, epoch-in-the-room era.)

Impact You'll Feel

Our work makes fundamental improvements to these practical areas of your marketing and insight:

  1. Raise expectations and frame your content in a positive light (with B2B emotion)
  2. Find the optimal narrative to publish with your audiences (with live story testing)
  3. Show your viewer they really matter (with personalised video content)
  4. Increase your viewer's experience and enjoyment (with branching choices)
  5. Learn how people are reacting to your messaging (with conversion analysis)
  6. Generate leads straight to your inbox (with visual prospecting)
  7. Continually convert more business (with viewer-topical relevance)
  8. Capture audience sentiment and data (with surveys and feelers)

Estimate the impact of our work with our impact calculator or download a budget justification deck.

What To Do Next

Know what succeeds and why. It's essential to every management team, to every sales document, to every video. Without science, your origination is built on sand. So if you want to really know, to fully ignite your origination, book a demo below



Nurturing, personalised and closing videos aren't an arm and a leg. We're going to cost somewhere between a freelancer and a big agency, but deliver more in editorial heft, interactivity and narrative psychology. Which means viewer awareness and response. Yes, it is all about the numbers.


Depending on aims, brief, interactivity and number of locations, video content marketing usually takes 4-8 weeks to prepare. Depending on the durability of the content, your return on investment can last up to 24 months.

Success Measurement

We'll measure viewings, conversions and behaviours, automatic split testing and viewer preferences, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.

Case Studies

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Brigade Electronics UVS Case Study | Marketing Films

Case study: Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade Electronics

Case study: Micro documentary on volunteering initiative for Mayor's Office

Mayor of London Case Study | Marketing Films

Case study: Micro documentary on volunteering initiative for Mayor's Office

Case study: Video suite for UK's 1,000mph world land speed record engineers

Bloodhound SSC Case Study | Marketing Films

Case study: Video suite for UK's 1,000mph world land speed record engineers


"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It's easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We've been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it's not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Liberty Bollen, Marketing Manager, NVM Private Equity

Our methodology

Our ethos is founded on the solid principles of Google's video content frameworks (non-advertising variation), and our own B2B experience of the original Amazon flywheel. Together these define an appropriate format and message for differing user occasions and purposes. In other words, we bring relevance to viewers. Examples include:


Book a Demo and liberate your company

« September 2020 »

What you'll see

You'll discover interactive stories, narrative psychology, sentiment capture, visual prospecting, audience profiling and personalised video.

Don't say you're not curious.
Click on the calendar to book.


has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water’s lovely!