Motivate Desire
Visibility is top priority, isn't it? So we developed a new kind of video for PR managers. We add sentiment technology, research, psychology and narrative science to your news and PR films so they convert wonderfully. They also capture reaction, so you can be sure you've been heard. You're probably intending to use video to boost reputation and visibility. This service does just that. Book a demo.
Hello PR Manager
What's that burning smell? The flaming desire for big and new audiences? The charring ashes of mediocre social campaigns? The smouldering oppression of GDPR and regulation?
Could it be coming from your office?
You're a rare company indeed if you have a first-page search ranking, or explosive social results. It's just getting harder and more costly to ignite your PR in this new nano-niching, socially noisy, death-of-the-funnel, bear-market epoch.
We know your pain. Suffered it ourselves. But we've remedied it with reassuringly commercial video. So for you, we create every kind of PR film from news pieces to announcements, and from events films to social snippets. But with a difference.
Gains from Next Level Business Video
A Marketing Film is not just a professional looking video. There's a lot more going on:
- Impressing Rich viewer experience from variable story paths, sentiment capture and surveys
- Competing Distinctiveness from benchmarking against over 40,000 competitor videos plus viewer occasion planning
- Converting Better conversion from multivariate testing, emotional science and narrative psychology
Outcomes Possible
We're in a leviathan new PR epoch. And if you're feeling uneasy in this new world, just remember, video converts B2B clients at every touchpoint of the flywheel cycle. Which has a compound multiplying effect:
- Captivate new and existing audiences with standout narratives
- Build character and reputation with imaginative thought pieces
- Attract wealthier clients with proof and behind the scenes stories
- Outshine competitors with wise messaging and distribution
- Grow the business with clarity and wisdom
(PS: Behind the Covid-Brexit-bear market, there's a much bigger phenomenon that's far more important: the socially noisy, undifferentiated, death-of-the-funnel, conversationally-demanding, B2B-emotional, super-split-tested, attritional-change-or-die, visually-hungry, nano-niching, epoch-in-the-room era.)
Impact You'll Feel
Our work makes fundamental improvements to these practical areas of your marketing and insight:
- Raise expectations and frame your content in a positive light (with B2B emotion)
- Find the optimal narrative to publish with your audiences (with live story testing)
- Show your viewer they really matter (with personalised video content)
- Increase your viewer's experience and enjoyment (with branching choices)
- Learn how people are reacting to your messaging (with conversion analysis)
- Generate leads straight to your inbox (with visual prospecting)
- Continually convert more business (with viewer-topical relevance)
- Capture audience sentiment and data (with surveys and feelers)
Estimate the impact of our work with our impact calculator or download a budget justification deck.
What To Do Next
Know what succeeds and why. It's essential to every campaign, to every web page, to every video. Without science, your video PR is built on sand. So if you want to really know, to fully ignite your PR, book a demo below
