Crisis Management: Service

0330 124 6162

Be Prepared. Be very Prepared.

Handle a crisis well, and you have the chance to not only mitigate negative publicity, but also to enhance your reputation among your clients and key stakeholders.

Effective Communications in a Crisis

At some point in their lives, the majority of businesses will experience some kind of crisis scenario. But the gamechanger - whether your customers stick with you or move to one of your competitors – is how you communicate through the crisis. You don’t always get a second chance to protect your business’s future, so make effective communications and decisive interaction your priority.

Benefits of crisis management:

  1. Heal and secure your reputation (internally as well as externally)
  2. Protect your bottom line (and stop loses)
  3. Rebuild your customers’ confidence with verbal and visual proof
  4. Secure your future
  5. Keep control by staying one step ahead

Crisis scenarios happen for diverse reasons. Whether it's a poor customer experience, an act of nature, someone stealing sensitive information or a member of staff having an accident at work. Regardless of the source, these situations have the potential to impact on your firm’s reputation and it’s important to accept what has happened, take responsibility, if appropriate, and try to get in front of the story to gain control of your message. Planning ahead as much as possible and having a crisis management plan in place are key.

Our Crisis Communications package

1. Primer Workshop

2. Crisis Plan Review

We review the plan you create after the workshop. This can be on a steady-as-you-go or crisis basis, depending on your timescales. After the review, you'll have a practical, clear second draft, ready for live.

3. Crisis Rehearsal

4. Video Post-production

There are two ways to handle a crisis. If you manage it badly it could destroy the standing of your business, but if you handle the situation well, you have the opportunity to not only mitigate negative publicity but to enhance your reputation among your customers and key stakeholders. Work with us to make certain that you have the skills to safeguard your business’s future.

Clients include: Draeger, ResMed, Owen Mumford, Henkel, Rockwell, Royal Bank of Scotland, BUPA, Nuffield Health and the Independent Prep School Association.


Examples of our work

Seed investor video for revolutionary UK social enterprise, VestaProperty hub Vesta Video suite for UK's 1,000mph world land speed record engineers1,000mph car Bloodhound Launch promotion and participant interviews for Team LondonTeam London's Volunteer launch Video promos for Northern Powerhouse manufacturing campaign at world-class electronics firmElectronics leaders Siemens UK Video branding and explainer suite for one the UK's leading midcap private equity firmsPrivate equity financiers Dunedin Product Dramatisation for World Leading Vehicle Safety Manufacturers, Brigade ElectronicsVehicle safety makers Brigade Electronics

BRASS TACKS

Budget

Beating COVID-19 isn't going to cost an arm and a leg. We're going to be somewhere between a freelancer and a good agency, but deliver much more in messaging heft, authenticity and interactivity. Which means viewer response. And our higher production values and split-testing are going to raise your eyebrows.

Timescales

Depending on aims, brief, interactivity and number of locations, this will take 4-8 weeks to prepare. Depending on the time-sensitivity of the content, your return on investment should last three to 24 months.

Success Measurement

We'll measure viewings, conversions and audience behaviours, automatic split testing and message preference, as well as capturing viewer data and their submissions. You'll have a clear sense of return on investment, and suggestions on how to handle the next communications.

SOME OF OUR CLIENTS

OUR SERVICES

Video services for beating CovidBEAT COVID-19 COMMERCIALLY Video services for marketersFOR MARKETERS Video services for sales teamsFOR SALES TEAMS Video services for foundersFOR FOUNDERS Video services for originatorsFOR ORIGINATORS Video services for boardsFOR BOARDS

OUR WORK

Seed investor video for revolutionary UK social enterprise, VestaPrivate equity financiers Dunedin LLP Seed investor video for revolutionary UK social enterprise, VestaVehicle safety manufacturers Brigade Electronics PLC Seed investor video for revolutionary UK social enterprise, VestaProperty hub Vesta

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