Video Content Marketing
The goal of content marketing is to convert online content consumers into prospects/customers. Such a no-brainer, yet too many companies don’t put enough emphasis on this extraordinarily lucrative form of marketing.
YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought or something that gets put on the back-burner and stays there until your competitors start seeing its value, it actually demands front-runner status.
The great thing about video content marketing is that you can do a whole heap of it for free. The only cost to you is your time. Take some of that time to come up with a strategy that’s workable. Know your audience and where they hang out online.
Visual content is where it’s at when it comes to audience engagement. People are ten times more likely to engage and share video content than any other type of related content.
People like to engage with people. Video content allows them to do that in real time.
Consider Facebook’s use of video content in its related ads feature. A bog-standard status update or link to an article just does not demand the attention that a video in your news-feed does.
65% of audiences watch more than three quarters of a video online. That sort of retention will never be the case with text-based content.
Okay so you might not see immediate conversions, but conversions you will see. Audiences tend to go back to video content that they find interesting. Take note of the ‘save to playlist’ feature on YouTube. It becomes a reference for them until eventually they act upon that content.
Video content marketing is key to brand awareness and trust. It gives your company a good dash of authenticity and transparency.