Video Marketing Strategy
Video marketing is highly effective in boosting brand awareness, generating leads, increasing sales, and connecting with your audience.
Great, so where do you start? It’s all in the strategy. Results come from careful planning and research. It’s easy enough to throw a few things together and see what happens. The thing with that approach is; what will you learn moving forward? Sure, you might pick up a few leads if you are lucky, but the floods that you might have been expecting, simply won’t come.
Marketing is about your audience. Who are they? Where are they? Do they use social media, and if so, what platform do they prefer? Are they likely to engage with email marketing or are they heavy handed when it comes to the delete key? Audiences vary from industry to industry. Knowing yours is key to successful marketing.
Don’t think of marketing as a necessary but inconvenient part of the whole video production process. In fact, marketing is the exciting part. It’s when you get to see real people engaging with your video content. It’s the point at which you start to truly understand your audience and how they behave. If you are running a well-researched campaign, you will start to see the huge benefits that having a company video provides.
You’ve paid the money, you’ve got the best marketing tool you will ever have at your disposal, now it’s time to make it work for you big time.