MARKETER'S GUIDE: USING VIDEO TO CONNECT WITH BUYERS

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How to Harvest Connections with Video for your Business

Let's say you're a B2B firm or a quieter brand, about to embark on a video project. And you want to know how to approach it well. These guides will help you quickly get a grip of what's involved, whether you're a first timer or a seasoned pro.

  1. ⋮⋮⋮ GET THE FILMS SEEN Invest time and some money in getting your films actually seen, by the right audiences, at their right moment.
  2. TURN THE PROSPECTING TAP ON Find B2B prospects socially - video in the social web offers huge prospecting opportunity.
  3. @ USE EMAIL CONFIDENTLY B2B email still delivers - email and video combined still deliver good canvassing, if done properly.
  4. INVERTING YOUR SILENCE Many firms feel they lack something unique to say, and consequently remain schtum. Which hurts sales and growth of course. Yet filming your firm often reveals gems, it's a kind of sympathetic audit to find the good you do.

As marketing film-makers, we believe that ideas, pitches, demos - even facts and logical arguments - are best expressed creatively, because they engage more. Agree? Then call us and let's get to work!