Share this page on Linkedin Share this page on Twitter Share this page on Facebook Share this page on Pinterest Share this page on Reddit Share this page on Tumblr Share this page on Digg Share this page on Email

Video companies: cost, types, pros and cons

By Tim Cumming and Helen Pain, updated 26 Dec 2020

When the moment of choosing arrives, and the video you have in mind is ready to be shaped by expert hands, who do you turn to? There are six different kinds of video production providers, each with their own strengths and biases. Let's compare them and review their various costs, pros and cons.

Choose a supplier right for you
A handful of rose on a hill

1. The Video Production Company

Video agencies are companies dedicated to creating and producing videos with an emphasis on creativity and filming. Some agencies specialise in animation, others in live action. Some of the bigger agencies will cover both of these and will be capable of producing dramas, as well as micro documentaries and promotional videos. If you're looking for creativity more than results, video production is a good way to go.

Pros of using a production company for business video

Cons of using a production company for business video

Queen's face closeup on British banknote

2. Digital Marketing Agencies

Generalist digital agencies offer a broad range of capabilities, including search engine optimisation (SEO), pay-per-click, email marketing, web design and social marketing services. They're brilliant for multi-channel marketing and larger scale campaigns where you need to meet your audience across a range of varied and differing communication media.

These days, many digital agencies have become content marketers or content production specialists, meaning that their principal delivery is high value text, imagery and videos, which are visible on your social channels. Other digital agencies have specialisms in contemporary advertising: pay-per-click, video overlays and video interstitials in YouTube, and other video platforms. These are, perhaps, the more televisual end of the spectrum, and have a tendency towards highly emotional storytelling.

Pros of using a digital agency for business video

Cons of using a digital agency for business video

Powerdrill closeup

3. Videographers

A videographer is usually a single person outfit with low costs, good capabilities, flexibility where you might want it, and is more likely than big agencies to follow orders. A videographer tends to be an individual who has a love of filming as opposed to a love of helping you connect directly in the most responsive way with your audience. If you're after look and image more than results, or perhaps you're on a super-low budget, a videographer could be your ideal pick.

Pros of using a videographer for business video

Cons of using a videographer for business video

Row of shirts hanging on rail

4. Media Trainers

Many media trainers have ex-broadcast backgrounds, with rich experience in PR interviews and on-camera behaviour and psychographics. If your intended video campaigns need to focus heavily around interviews, media training may well appeal to you, and you can ask for well-edited interview footage back from these firms after your training is complete.

Pros of using a Media Trainer for video marketing

Cons of using a Media Trainer for business video

Old fashioned post box

5. PR Agency

PR agencies produce and manage written and video messaging to your audiences through both mainstream and trade media, and increasingly through social and knowledge media. Their natural bias towards news means you're more likely to find former journalists there. If you're a news-seeking firm, or if your industry demands it, then PR firms can be a good way to go.

Pros of using a PR agency for business video

Cons of using a PR agency for business video

Field of abundant roses

6. Video Marketing Agencies

Video marketing firms not only make your videos but they get them seen too. They range from 'video-first' marketers to comprehensive marketing communications teams. Their natural bias towards marketing provides a results-oriented approach usually. If that's what counts for you, video marketers are a good choice.

Pros of using a video agency

Cons of using a video agency

Do List

  • Audiences: estimate who your target audience is and how they will engage with your video
  • Ambition: Size up your ambitions - are you looking purely for image, or leads, or more?
  • Compare: weight the pros and cons above, and shortlist it to two types of supplier
  • Evaluate: finally, estimate the ROI you'll be getting from each of your two shortlisted options, and there's your decision
Photo of the curve of a strawberry

Already got this covered?

If you already have business videos and they're not generating response, there's much above that will help you improve their performance. But what would be even better than your current business videos?

One-minute Improvers

Book a Chat 20 minutes, ask us anything

CLICK TO BOOK
« April 2021 »
MTWTFSS
 1234
567891011
12131415161718
19202122232425
2627282930 

What you'll discover

Click the calendar to book.

×

has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water’s lovely!