Interactive Video

Interactive films thrill clients

Interaction gives your client an unforgettable experience, and gives your firm rich data and elevated response. On average, our data shows that viewers will watch 35% more of an interactive video. And they'll share opinion, intention and decision data 75% more than conventional CTAs. Firms of all sizes sub-contract us to create beautiful data-driven videos that ignite enquiry, relationships and sales success.

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Interactive Video: what's included in your campaign

We'll be creating your interactives to provide a rich and super-engagement experience for your viewers, and to capture commercially rewarding data for your teams. Your new interactives will include:

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Why Interactive Video is Growing in Importance

Interactive video - 2021 stat

First, there's the +35% KPI above. It's just one result from market research over the last few years provided by our own video search engine, which we built specially for the task. But there's a second big reason. Since around 2015, B2B buyers have embraced online search, selection and decision making, to the detriment of the traditional call-and-meet sales team. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on your buyers too of course.

It means that your prospective buyers expect much more from you online. Look no further than yourself for proof. How quickly do you pass over B2B sites you don't like? Ones that lack human presence, or fail to reveal what the process, the proposition, the team is like?

If there's one lead generation duty we all have today, it's to embrace buyer enablement. That could be to fully enagage attention - to reveal the transformational effect of our work, how onboarding feels, the operational models we use. And to simulate a year with us, to reveal price guides and tools, and to do all this with a team warmth. To reveal as much online as we do face to face (barring competitive secrets of course).

In short, buyers want everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So bringing your proposition to life, making it more explorable, responsive, real and helpful, well, that's really important from now on. So says Gartner. Naturally, interactive video is a major part of this. And as our own research shows, a likely gain of 40-70% in content value quite possibly awaits you.

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Interactive Video - COSTS, TIMESCALES AND IMPACT

Cost

Interactives cost £1k per month in addition to normal production costs.
Our prices.

Timescales

Our work usually takes 3-6 weeks, with your returns lasting up to 24 months.
Compare us.

Impact

We measure, split-test and harvest viewer responses over the life of the interactives.
Video marketing simulator.

Testimonials for Our Video Production and Marketing Work

Venture Capital
"Many thanks for a successful project - we thought the videos were fantastic. Very digitally attentive, aesthetically creative and conclusively a robust piece of work."

Saket Narula, IR Manager, Amadeus Capital Partners

Private Equity
"Marketing Films bring an incredible ability to interview, to ask intelligent questions and get into useful depth, which creates a better video. They extended our origination and really captured personality."

Claire McCorquodale, Marketing Manager, Dunedin Private Equity

Email Marketing
"We never expected the level of impact that we got with video, and it gave our business the professional gravitas that we needed. From 50 to 200 people in two years, video was a part of that rapid expansion."

Ryan Welmans, CEO, SoPro Marketing

Aritifical Intelligence Software
"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

Managed Office Space
"We wanted shots which looked professional not gimmicky, and affordable story-telling. We loved working with Marketing Films. We got great videos which tell our story quickly, efficiently - and beautifully."

Tom Ball, CEO, Desklodge

Private Equity
"Marketing Films succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they injected creativity, stylishness and successfully shown the real world of business investment."

Liberty Bollen, Marketing Manager, NVM Private Equity

Book a Interactive Video Chat (20 minutes, ask anything)

CLICK TO BOOK
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What you'll discover

  • how beautiful your videos can look
  • which stories get most response
  • which data-drivers convert more
  • interactive video technology
  • ask about web, social and other uses

Click the calendar to book.

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has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water's lovely!