Use interactive films to thrill clients
Interaction gives your client an unforgettable experience, and gives your firm rich data and elevated response. On average, our data shows that viewers will watch 35% more of an interactive video. And they'll share opinion, intention and decision data 75% more than conventional CTAs. Firms of all sizes sub-contract us to create beautiful data-driven videos that ignite enquiry, relationships and sales success.
Compare us to conventional solutions
Interactive Video: what's included in your campaign
We'll be creating your interactives to provide a rich and super-engagement experience for your viewers, and to capture commercially rewarding data for your teams. Your new interactives will include:
- Viewer experience - our videos allow users to choose their own storypath, as well as answer polls, ratings, personal questions or express sentiment
- Optimal story - our technology tracks the most trampled path to define the optimal story, and automatically defaults to it
- Audience insights - Our data capture provides rich analysis of your audience, far beyond Google Analytics
- Restorying - asking the right questions in interactives helps discover new client opportunities
- Retargeting - demographic data capture, helps you understand your audience better, and even adjust your targeting
Why Interactive Video is Growing in Importance
First, there's the +35% KPI above. It's just one result from market research over the last few years provided by our own video search engine, which we built specially for the task. But there's a second big reason. Since around 2015, B2B buyers have embraced online search, selection and decision making, to the detriment of the traditional call-and-meet sales team. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on your buyers too of course.
It means that your prospective buyers expect much more from you online. Look no further than yourself for proof. How quickly do you pass over B2B sites you don't like? Ones that lack human presence, or fail to reveal what the process, the proposition, the team is like?
If there's one lead generation duty we all have today, it's to embrace buyer enablement. That could be to fully enagage attention - to reveal the transformational effect of our work, how onboarding feels, the operational models we use. And to simulate a year with us, to reveal price guides and tools, and to do all this with a team warmth. To reveal as much online as we do face to face (barring competitive secrets of course).
In short, buyers want everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So bringing your proposition to life, making it more explorable, responsive, real and helpful, well, that's really important from now on. So says Gartner. Naturally, interactive video is a major part of this. And as our own research shows, a likely gain of 40-70% in content value quite possibly awaits you.Book an interactive video chat