Video Marketing Manifesto

In every project, we believe in - and commit to - ten core practices:

Expect growth

1. B2B firms deserve better marketing

Our business is built on love for the most unloved of business sectors - professional services firms. We see the good you do. We love your plain offices, complex workflows, cluttered desks and the experts, virtuosos, intellectuals, and professionals behind them. It's often hard and complex, what you do. We respect that.

2. Your sacrosanct right to compete with the giants

We're profoundly committed to your ability to compete fairly with competitors large or small, powerful or established, old or new. You're just as important to your clientele as the giants.

3. Use film and marketing in equal measure

Film is the most powerful marketing form - it connects emotionally, rationally and personally. And because your audiences all watch so much, their practised visual vocabulary absorbs meaning more memorably.

Look appealing

4. Reveal the incredible you

Oh, the good you do. Not just for clients but also employment, trade and UK enterprise. We see it. It's essential you prove your worth, demonstrate your abilities visibly, be seen. Be very seen.

5. There's no such thing as unfilmable

Filming's all we do. No matter how much you believe you're unfilmable or dull, we see your promise. We bring you to life. We know how to make you look like the great contributors you truly are. You might see yourselves as a best-kept secret. Offline. Networked lunchers. Undigitisable. We understand that you may have concerns about visualising the hard to visualise. We relish this kind of challenge. Only once were we dissuaded by a corporate spy agency. True story - ask us for details!

6. Authenticity is buried treasure

We always know where your best true stories are buried, how to find the dramatic contribution you make to your clients. And we help you show that authentically to your most lucrative audiences.

7. Trust is everything

We're plain-speakers who mean what we say. We're honest with you, your audience and with each other. If an intention or opportunity isn't right for you, we'll say so. When mistakes happen, we'll take responsibility and work flat out to make things right. We work non-stop to make sure you feel valued. Because you are.

8. Every proposition can be tuned

Your proposition is the reason we're in the office early. Because a distinctive offering fuels good business. You create meaningful change in your sector, through every little original nuance. You're unique. We're grateful.

Make buying easy

9. Mediocrity is the enemy

Quality in film, image, design and commincation says so much about you to your clients. It's a driver. So we work with the best talent available. And drive out any hint of mediocrity before it can have an impact.

10. Make buying easier

Viewers are delighted when you provide videos to help them explore, diagnose, evaluate, model, compare, benchmark and choose. So make buying easy.