NARRATIVE STRUCTURES

Often, marketing content fails because it’s inauthentic or lacks audience relevance. Wouldn’t it be nice if you had a steady growth in marketing results?

Explore the value of a video marketing campaign...

NARRATIVE STRUCTURES

Often, marketing content fails because it’s inauthentic or lacks audience relevance. Wouldn’t it be nice if you had a steady growth in marketing results?

Explore the value of a video marketing campaign...

Narrative Structures in Corporate Video Production

We plot and then produce your film using a set of scenes that tell your story. Your final video will have a beginning, a middle and an end, and it’s our job to make sure your film accurately and creatively gets your message across whilst holding the viewers’ interest until the very end.

It’s important to have a narrative structure in place. Structure is arranging your story’s elements into a specific chronological order to elicit the perfect emotional response from the reader.

We use what we in the broadcasting industry call the S.T.A.R story. A well-used and proven method.

  • Situation
  • Task
  • Action
  • Result

A video has just a few seconds to hook its viewer. The situation is the hook, the task shows the challenge, the action is what you did to overcome the issue and the result is how that action paid off and solved the problem or resolved the situation for your client. Once a viewer has been hooked by the problem initially faced, it’s highly likely that they will hang around until the end of the video to see how it was successfully resolved. Nobody wants to leave at the problem, it’s human instinct to want to see the resolution.

Success Using Our Narrative Process

Using the S.T.A.R story method encourages engagement and chatter or buzz. Viewers will be more likely to engage with it in a way that guides them towards your call to action message.

Free feasibility session

Book a 20-minute session with one of our video marketers. Discover the value and costs of a campaign as it would apply to your firm, and how it’s worked for others in your market.


has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
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