Repurposing Video

Repurpose videos to increase relevance and freshness

Video repurposing adds new relevance and value to old footage. Upcycling can improve ROI on video by as much as 175%. And that's where we help. Both large and small companies ask us to repurpose videos into beautiful data-driven campaigns that ignite enquiry, relationships and sales success.

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Video Repurposing: what's included in your project

We'll be rebuilding your videos in bright way, bringing bang-up-to-date ideas, new illustrative footage, CGI, better sound and better structure to your films. Your repurposing project will include:

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Why Video Repurposing is Growing in Importance

Repurposing video - 2021 stat

For openers, there's the +175% ROI gain above. It's the result of market research over the last few years using our own video search engine - which we actually built for the task. But there's a second big reason. Over the last five years, B2B buyers have developed a growing preference for online search, selection and decision making. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on your buyers too of course.

Which means that your prospective buyers expect much more from you. Starting with relevance. Look no further than yourself for proof. How quickly do you shun B2B sites you don't like? Ones that lack character or feel dull or obsolete?

If there's one lead generation duty we all have today, it's to embrace buyer enablement. Starting with relevance - fresh, up-to-date content that talks directly to our website visitors. That could be to reveal how onboarding feels, the transformational effect of our work, the operational models we use. And to simulate a year or an account, to reveal price guides and tools, and to do all this with a warmth, walked through by our teams. To reveal as much online as we do face to face (barring competitive secrets of course).

In short, buyers want everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So bringing your proposition to life, making it more relevant, fresh and helpful, well, that's really important from now on. So says Gartner. Video repurposing is integral here. And as our own research shows, a likely gain of 175% in video ROI quite possibly awaits you.

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Repurposing Video - COSTS, TIMESCALES AND IMPACT

Cost

Video re-purposing costs between £1-2k depending on the scale of changes required.
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Timescales

Our work usually takes 3-6 weeks, with your returns lasting up to 24 months.
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Impact

We measure, split-test and harvest everything possible before and over the life of the videos.
Video marketing simulator.

Testimonials for Our Video Production and Marketing Work

Venture Capital
"Many thanks for a successful project - we thought the videos were fantastic. Very digitally attentive, aesthetically creative and conclusively a robust piece of work."

Saket Narula, IR Manager, Amadeus Capital Partners

Private Equity
"Marketing Films bring an incredible ability to interview, to ask intelligent questions and get into useful depth, which creates a better video. They extended our origination and really captured personality."

Claire McCorquodale, Marketing Manager, Dunedin Private Equity

Email Marketing
"We never expected the level of impact that we got with video, and it gave our business the professional gravitas that we needed. From 50 to 200 people in two years, video was a part of that rapid expansion."

Ryan Welmans, CEO, SoPro Marketing

Aritifical Intelligence Software
"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

Managed Office Space
"We wanted shots which looked professional not gimmicky, and affordable story-telling. We loved working with Marketing Films. We got great videos which tell our story quickly, efficiently - and beautifully."

Tom Ball, CEO, Desklodge

Private Equity
"Marketing Films succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they injected creativity, stylishness and successfully shown the real world of business investment."

Liberty Bollen, Marketing Manager, NVM Private Equity

Book a Video Repurposing Chat (20 minutes, ask anything)

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What you'll discover

  • how beautiful your videos can look
  • which stories get most response
  • which data-drivers convert more
  • interactive video technology
  • ask about web, social and other uses

Click the calendar to book.

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has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water's lovely!