Testimonial Video Production

The most important component when making a testimonial video is authenticity. Interviews should be as natural as possible. That doesn’t mean no planning, however! We build in structure and flow, even with non-
scripted off the cuff answers.

Explore the value of a video marketing campaign...

Testimonial Video Production

The most important component when making a testimonial video is authenticity. Interviews should be as natural as possible. That doesn’t mean no planning, however! We build in structure and flow, even with non-
scripted off the cuff answers.

Explore the value of a video marketing campaign...

Why Use a Testimonial Video

The voice of a satisfied client really is the most powerful and effective sales tool. 

Testimonials can help a lot when it comes to building trust and informing your
target audience about how good your product is.

A great customer testimonial is what most B2B buyers are searching for once they land on your site

Strategy

What’s right for you and your company? There are several approaches we can take when it comes to creating testimonial videos.

Gathering a few clients together in an informal setting and asking them the
hard questions, the questions that evoke passion and in turn provide the most authentic responses is a popular tried and tested method. The aim is to show credibility, authenticity and reliability.

Authenticity Counts

Case studies are gaining traction because they have a micro-documentary feeling and an authentic story telling vibe. The analytical component means they add authenticity. In essence a case study is another, more credible form of testimonial.

To achieve real and lasting results, we encourage you to make a real video, with real people. During planning we’ll discuss where we’ll shoot your video, who will be on camera, when we will shoot it and any other logistical questions that may pop up during strategy planning.

The most important component when making a testimonial video is authenticity. Interviewees should be as natural as possible. That doesn’t mean no planning however. Structure and flow are necessary, even with non-scripted off the cuff answers.

Experience has shown us that careful planning through collaboration leads to
effective execution.

Free feasibility session

Book a 20-minute session with one of our video marketers. Discover the value and costs of a campaign as it would apply to your firm, and how it’s worked for others in your market.


has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
You can save and share your calculation immediately here.
(optional)