Bind in and grow clients with video
Maintaining and expanding valuable clients are drivers of profitability and growth. And they're two of the most improvable parts of your enterprise. That's where we help. Firms both large and small use us to create beautiful data-driven videos that generate up-sell enquiry and retention.
Our land-and-expand videos help you increase the profitability of client accounts, and compete harder. Whether you want to increase purchase frequency, spend or quantity, rekindle relationships or to introduce new lines, our videos will help you deliver success.
How Our Video Benefits You
- Film Quality: you want creative stand-out and persuasion - we use mostly ex-broadcast film and edit people
- Touchpoints: you want influence - we map out ideal touch-points to connect with prospects
- CTA: you want response - we start with calls-to-action, and work backwards, mapping out response flow
- Personalised Video: you want feedback - we add capture and personalisation to harvest data that money can't buy
- Value: you want ROI - our prices are transparent
Compare us to conventional solutions
How Video can Raise Retention and Upselling
See what we did there? We took a dull office-based service (sorry SoPro) and made it interesting on an affordable budget - did you spot the seven ways we did that? Seriously, there are seven - book a demo and find out how they might apply to you.
Ask us for any kind of client relations video you'd like, or ask us to suggest which format will work best, given your intentions.
With video, Visualise the Good You Do
Your firm and teams contain a wealth of positive assets, which we use to reveal the good you do inside your sales cycle. Here's just a few:
- Your proposition - the choices clients have, and how they compare
- Expertise - the capabilities, skills and processes that you use every day
- Personalised alternatives - your alternative offers, why they help, key feautures and benefits, personalised using new technology
- Optimism - why clients should feel good about upgrading, what kind of transformations they'll experience
- Empathy - your everyday - and deeper - understand of client challenges
- Insights - the strategic and practical knowledge you have of the client's needs, again using new technology
Easy Project Steps
1Intentions.Share your retention and growth ambition with us - choose key topics and model how useful growth here would be.
2Personalisation.We model audience personalisation. We work backwards from here, starting with desired response and CTAs.
3Filming.We create beautiful, compelling on-brand content, revealing the good you do in authentic ways.
4Deployment.We share your videos on private hosts and channels, protecting your IP and privacy.
5Activation.We operate the personalisation and data capture that delivers actionable client intel.
6Amplify.Over time, we watch, listen and learn and revise the videos and their placement for growing results.
Video Makes Account Management Easier
B2B buyers have developed a growing preference for online search, selection and decision making. This is well documentented in the 2020 Gartner Buyer Enablement report, and itoffers you a tremendous opportunity.
If your active accounts expect much more from you - simply providing it offers you competitive advantage.
They want liveness. Human authenticity, personalisation, proposition models explained, simulators brought to life, price guides, options and tools all walked through by your team. All online. In short, they want everything which'll help them decide on their own - largely unaided by Zooms or meetings - whether they'll buy more.
So bringing your proposition to life with video, making it more visible online, real and helpful, well, that's really important from now on.book a demo below