Video placement gets your films in front of just the right audiences. And with relevant video content, CTR rates climb on average 56% from cold audiences. That's where we help. Use us to create beautiful data-driven campaigns that ignite enquiry, relationships and sales success.
Video Marketing an Placement: what's included in your campaign
We'll be running your organic outreach campaign, continually building group presence, unpaid influencers, bang-up-to-date research, and relevant techniques from our other projects. Your campaign will include:
Ideal audiences - super-filtering to the most likely-to-buy audiences
Group sharing - placing your videos or cross-links into groups to support engagement and debate
Unpaid influencers - finding the best influencers who don't even know they're influencers
Reposting programme - scheduling wisely on reposts and amplifying viewing without further effort
Ongoing engagement - following up on conversations and going deeper
Firstly, there's the +56% result above. It's the result of our own market research over the last few years using 'Shine' - the video search engine we purpose-built for the task. But there's a second big reason for the growing importance of unpaid placement. Over the last five years, B2B buyers have developed a growing preference for online search, selection and decision making. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on your buyers too of course.
Which means that your prospective buyers expect much more from you when they find you. Look no further than yourself for proof. How swiftly do you pass over social content you don't like? Posts that lack actionability or relevance?
If there's one lead generation duty we all have today, it's to embrace buyer enablement. Starting with being found, being relevant and being actionable. That could be to reveal how onboarding feels, the transformational effect of our work, the operational models we use. And to simulate a year or an account, to reveal price guides and tools, and to do all this with a warmth, walked through by our teams. To reveal as much online as we do face to face (barring competitive secrets of course).
In short, buyers want everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So bringing your buyers towards your proposition, making it more visible, relevant to needs, well, that's really important from now on. So says Gartner. Video placement is a significant part of all this. And as our own research shows, a likely gain of 40-80% in CTR quite possibly awaits you.
Testimonials for Our Video Production and Marketing Work
Venture Capital "Many thanks for a successful project - we thought the videos were fantastic. Very digitally attentive, aesthetically creative and conclusively a robust piece of work."
Saket Narula, IR Manager, Amadeus Capital Partners
Private Equity "Marketing Films bring an incredible ability to interview, to ask intelligent questions and get into useful depth, which creates a better video. They extended our origination and really captured personality."
Email Marketing "We never expected the level of impact that we got with video, and it gave our business the professional gravitas that we needed. From 50 to 200 people in two years, video was a part of that rapid expansion."
Ryan Welmans, CEO, SoPro Marketing
Aritifical Intelligence Software "Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Their team delivered broadcast quality to our urgent timescales and on budget. Superb results."
Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing
Managed Office Space "We wanted shots which looked professional not gimmicky, and affordable story-telling. We loved working with Marketing Films. We got great videos which tell our story quickly, efficiently - and beautifully."
Tom Ball, CEO, Desklodge
Private Equity "Marketing Films succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they injected creativity, stylishness and successfully shown the real world of business investment."
Liberty Bollen, Marketing Manager, NVM Private Equity
Book a Video Placement Chat (20 minutes, ask anything)
CLICK TO BOOK « May 2021 »
What you'll discover
how beautiful your videos can look
which stories get most response
which data-drivers convert more
interactive video technology
ask about web, social and other uses
Click the calendar to book.
Same company, same people (ok, a few more). And we've expanded our services. Hence the trading name. So come on in… the water's lovely!