Video marketing prices for smaller firms

Examples of custom video budgets

• Example 1 - Stream package, £8k spend, targeting £10k accounts
  £8k
  • Films: 6 x 90-second modest explainer and sales support films, from the 'Stream' package
  • Contribution: over a year, say 34 new clients at 60% gross margin, 20% of wins attributed to video messaging
  • Return: net contribution of 34 clients x 60% gross margin x 20% attribution x £10k account value = £40.8k
  • Cost: (£1.7k setup + 9mins x £0.9k video) x (100% - 15% economy) = £8.3k
  • ROI: (£40.8k - £8.3k) / (£8.3k) = 390% over 12 months
• Example 2 - River package, £16k spend, targeting £20k accounts
  £16k
  • Films: 7 x 120-second engaging branding and persuasion films and deployment, from the 'River' package
  • Contribution: over a year, say 48 new clients at 60% gross margin, 15% of wins attributed to video branding
  • Return: net contribution of 48 clients x 60% gross margin x 15% attribution x £20k account value = £86.4k
  • Cost: (£2.3k setup + 14mins x £1.2k video + 7 x £0.15k deploys) x (100% - 20% economy) = £16.1k
  • ROI: (£86.4k - £16.1k) / (£16.1k) = 436% over 12 months
• Example 3 - Waterfall package, £19k + £1.5kpm spend, targeting £40k accounts
  £19k
  ^+£1.5kpm
  • Films: 9 x 90-second standout sales and marketing films, deployed online and placed on LinkedIn by us, but no interactives or data, from the 'Waterfall' package
  • Contribution: over a year, say 44 new clients at 60% gross margin, 20% of wins attributed to video marketing
  • Return: net contribution of 44 clients x 60% gross margin x 20% attribution x £40k account value = £211.2k
  • Cost: (£2.9k setup + 13.5mins x £1.5k video + 9 x £0.18k deploys) x (100% - 25% economy) = £18.6k + £1.5kpm placement
  • ROI: (£211.2k - £18.6k) / (£18.6k) = 477% over 12 months
• Example 4 - Ocean package, £25k + £3kpm spend, targeting £80k accounts
  £25k
  ^+£3kpm
  • Films: 12 x 90-second personalised sales films and interactive marketing films, deployed by you in-house, but placed by us with LinkedIn influencers, from the 'Ocean' package
  • Contribution: over a year, say 40 new clients at 60% gross margin, 20% of wins attributed to video sales and marketing
  • Return: net contribution of 40 clients x 60% gross margin x 20% attribution x £80k account value = £384k
  • Cost: (£3.6k setup + 18mins x £1.8k video) x (100% - 30% economy) = £25.2k + £2kpm placement + £1kpm data
  • ROI: (£384k - £25.2k) / (£25.2k) = 527% over 12 months
• Customise your packages Ask for exactly what you want - videos, deployment, placement or interactive - we deliver video marketing in any way you like.
  You

 

	Stream	River	Waterfall	Ocean
	For strong and simple messaging on a low budget	For branding, reputation, SEO and deployment	For classy marketing, audience building and engagement	For top end sales and marketing, fully modern, interactive and personalised video
Setup £k (one-off) Project planning & oversight	£1.7k	£2.3k	£2.9k	£3.6k
Video £k per minute Video creative & production	£0.9k	£1.2k	£1.5k	£1.8k
Deployment £k per film (optional) Hosting, embedding, channels, SEO	-	£0.15k	£0.18k	£0.21k
Placement £k per month (optional) Social, tagging, groups, influencers	-	-	£1.5k	£2k
Data £k per month (optional) Interactive video, personalised video, surveys, opinion, data capture & export	-	-	-	£1k
Savings (per film, up to 5) From economies of scale	3%	4%	5%	6%
Speakers (up to)	2	4	6	8
Locations (up to)	1	2	3	4
Richness Types of footage	plain 4 types	regular 7 types	rich 10 types	striking 14 types
Pace Average cut duration	slow 6 seconds	regular 4 seconds	punchy 3 seconds	wow 2 seconds
Graphics (seconds per film) Animation type	-	8 2D subtle	12 2.5D animated	16 3D animated

 

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