Video marketing prices for smaller firms

These worked examples are for firms without in-house digital marketers. If you have in-house digital specialists, and just want video alone, (so you're deploying to search, channels and clients and placing to audiences yourselves), try our examples for larger firms, agencies or return to our prices. Our prices are the same for everyone.

Packages Overview

  • Stream: For strong and simple messaging on a low budget
  • River: For branding, reputation, SEO and deployment
  • Waterfall: For classy marketing, audience building and engagement
  • Ocean: For top end sales and marketing, fully modern, interactive and personalised video

Examples of custom video budgets

  • Example 1 - Stream package, £8k spend, targeting £10k accounts
    £8k
    • Films: 6 x 90-second modest explainer and sales support films, from the 'Stream' package
    • Contribution: over a year, say 34 new clients at 60% gross margin, 20% of wins attributed to video messaging
    • Return: net contribution of 34 clients x 60% gross margin x 20% attribution x £10k account value = £40.8k
    • Cost: (£1.7k setup + 9mins x £0.9k video) x (100% - 15% economy) = £8.3k
    • ROI: (£40.8k - £8.3k) / (£8.3k) = 390% over 12 months
  • Example 2 - River package, £16k spend, targeting £20k accounts
    £16k
    • Films: 7 x 120-second engaging branding and persuasion films and deployment, from the 'River' package
    • Contribution: over a year, say 48 new clients at 60% gross margin, 15% of wins attributed to video branding
    • Return: net contribution of 48 clients x 60% gross margin x 15% attribution x £20k account value = £86.4k
    • Cost: (£2.3k setup + 14mins x £1.2k video + 7 x £0.15k deploys) x (100% - 20% economy) = £16.1k
    • ROI: (£86.4k - £16.1k) / (£16.1k) = 436% over 12 months
  • Example 3 - Waterfall package, £19k + £1.5kpm spend, targeting £40k accounts
    £19k
    +£1.5kpm
    • Films: 9 x 90-second standout sales and marketing films, deployed online and placed on LinkedIn by us, but no interactives or data, from the 'Waterfall' package
    • Contribution: over a year, say 44 new clients at 60% gross margin, 20% of wins attributed to video marketing
    • Return: net contribution of 44 clients x 60% gross margin x 20% attribution x £40k account value = £211.2k
    • Cost: (£2.9k setup + 13.5mins x £1.5k video + 9 x £0.18k deploys) x (100% - 25% economy) = £18.6k + £1.5kpm placement
    • ROI: (£211.2k - £18.6k) / (£18.6k) = 477% over 12 months
  • Example 4 - Ocean package, £25k + £3kpm spend, targeting £80k accounts
    £25k
    +£3kpm
    • Films: 12 x 90-second personalised sales films and interactive marketing films, deployed by you in-house, but placed by us with LinkedIn influencers, from the 'Ocean' package
    • Contribution: over a year, say 40 new clients at 60% gross margin, 20% of wins attributed to video sales and marketing
    • Return: net contribution of 40 clients x 60% gross margin x 20% attribution x £80k account value = £384k
    • Cost: (£3.6k setup + 18mins x £1.8k video) x (100% - 30% economy) = £25.2k + £2kpm placement + £1kpm data
    • ROI: (£384k - £25.2k) / (£25.2k) = 527% over 12 months
  • Customise your packages Ask for exactly what you want - videos, deployment, placement or interactive - we deliver video marketing in any way you like.
    You

 

Stream

River

Waterfall

Ocean

For strong and simple messaging on a low budget For branding, reputation, SEO and deployment For classy marketing, audience building and engagement For top end sales and marketing, fully modern, interactive and personalised video
Setup £k (one-off)
Project planning & oversight
£1.7k £2.3k £2.9k £3.6k
Video £k per minute
Video creative & production
£0.9k £1.2k £1.5k £1.8k
Deployment £k per film (optional)
Hosting, embedding, channels, SEO
- £0.15k £0.18k £0.21k
Placement £k per month (optional)
Social, tagging, groups, influencers
- - £1.5k £2k
Data £k per month (optional)
Interactive video, personalised video, surveys, opinion, data capture & export
- - - £1k
Savings (per film, up to 5)
From economies of scale
3% 4% 5% 6%
Speakers (up to) 2 4 6 8
Locations (up to) 1 2 3 4
Richness
Types of footage
plain
4 types
regular
7 types
rich
10 types
striking
14 types
Pace
Average cut duration
slow
6 seconds
regular
4 seconds
punchy
3 seconds
wow
2 seconds
Graphics (seconds per film)
Animation type
- 8
2D subtle
12
2.5D animated
16
3D animated

 

When it comes to budget, you're the boss. Why not explore the cost of your intentions over a Zoom below?

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