Video Marketing Strategy

Forge a new video strategy, and grow

The cornerstone of your visual content is video, so it's wiser (actually 44% wiser) to map out a decent video approach. Strategy is one of the most easily improved areas of your marketing - from our data, a new video strategy brings a 44% improvement in content value, measured as an average of response value. This is where data-driven video helps. Firms both large and small need that blend of science and aethetics to forge strong strategies. Which means one or more of the most deirable goals - reputation, visibility, leads, sales closures and client retention. See a demo of strategy development.

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Video Strategy: what's included in your project

We use the CTA to bring orchestrate audience, narrative and data for a super-clear strategy. We'll be building up your strategy collaboratively, bringing fresh research, relevant and anonymised data from our other projects and proven playbooks to your project. Your strategy workshop will include:

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Why Video Strategy is Growing in Importance

Video strategy - 2021 stat

Video strategy is growing in importance. If content value improves by +44%, it's a bold marketer that operates video without one. The stat is the result of market research over the last few years using our own video search engine, which we specifically built for the task. But there's a second big reason; over the last five years, B2B buyers have developed a growing preference for online search, selection and decision making. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on your buyers too of course.

Buyers prefer digital, right up to the point where they really have to talk. Which means that you have to provide much more for prospective buyers, digitally. Look no further than yourself for proof. How quickly do you move away from B2B sites you don't like? Ones that lack human authenticity, or fail to reveal what the supplier is like?

If there's one lead generation duty we all have today, it's to embrace buyer enablement. That could be to humanise our appeal, to fully reveal the transformational effect of our work, the operational models we use, to reveal how onboarding feels. Or to simulate a year with us, or an account, to reveal price guides and tools, and to do all this with a warmth, walked through by our teams. To reveal as much online as we do face to face (barring competitive secrets of course).

So What?

In short, buyers want everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So bringing your proposition to life, making it more visible, real and helpful, well, that's really important from now on. So says Gartner. Of course, video strategy is the bedrock of all this. And as our own research shows, a likely gain of 40-70% in content value quite possibly awaits you.

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A new strategy is going to cost between £5-10k depending on the scale of research.
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The work usually takes 2-4 weeks, with your returns lasting up to 24 months.
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On average, strategy boosts content value 40%-70%. We track over the lifetime of the strategy.
Video marketing simulator.

Testimonials for Our Video Production and Marketing Work

Venture Capital
"Many thanks for a successful project - we thought the videos were fantastic. Very digitally attentive, aesthetically creative and conclusively a robust piece of work."

Saket Narula, IR Manager, Amadeus Capital Partners

Private Equity
"Marketing Films bring an incredible ability to interview, to ask intelligent questions and get into useful depth, which creates a better video. They extended our origination and really captured personality."

Claire McCorquodale, Marketing Manager, Dunedin Private Equity

Email Marketing
"We never expected the level of impact that we got with video, and it gave our business the professional gravitas that we needed. From 50 to 200 people in two years, video was a part of that rapid expansion."

Ryan Welmans, CEO, SoPro Marketing

Aritifical Intelligence Software
"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

Managed Office Space
"We wanted shots which looked professional not gimmicky, and affordable story-telling. We loved working with Marketing Films. We got great videos which tell our story quickly, efficiently - and beautifully."

Tom Ball, CEO, Desklodge

Private Equity
"Marketing Films succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they injected creativity, stylishness and successfully shown the real world of business investment."

Liberty Bollen, Marketing Manager, NVM Private Equity

Book a Video Strategy Chat (20 minutes, ask anything)

« December 2021 »

What you'll discover

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has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water's lovely!