Forge a new video strategy to grow
The cornerstone of your visual content is video, so it's wise to operate on a proper strategy. It's also one of the most easily improved areas of your marketing: from our data, a new video strategy brings on average, a 44% improvement in content value. That's where we help. Firms both large and small employ us to create beautiful data-driven video strategies that builds reputation, leads, closures and retention.
Compare us to conventional solutions
Video Strategy: what's included in your project
We'll be building up your strategy in a workshopped way, bringing fresh research, relevant and anonymised data from our other projects and proven playbooks to your project. Your new strategy will include:
- CTA primacy - adds action and flow to your videos, your website and your social
- Audience profiling - to build a super-lean picture of needs, wants and interests
- Funnel activation - dividing your filmed and text content into purpose-oriented material
- Narrative science - using anonymised data from our story-trackers, we select the optimal narratives for your particular audience and goals
- Messaging - blending 50-50 two narratives - what you want to say - and what buyers want to hear
Why Video Strategy is Growing in Importance
Well, there's the +44% stat above. It's the result of market research over the last few years using our own video search engine, which we specifically built for the task. But there's a second big reason; over the last five years, B2B buyers have developed a growing preference for online search, selection and decision making. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on your buyers too of course.
Which means that your prospective buyers expect much more from you digitally. Look no further than yourself for proof. How quickly do you move away from B2B sites you don't like? Ones that lack human authenticity, or fail to reveal what the supplier is like?
If there's one lead generation duty we all have today, it's to embrace buyer enablement. That could be to humanise our appeal, to fully reveal the transformational effect of our work, the operational models we use, to reveal how onboarding feels. Or to simulate a year with us, or an account, to reveal price guides and tools, and to do all this with a warmth, walked through by our teams. To reveal as much online as we do face to face (barring competitive secrets of course).
In short, buyers want everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So bringing your proposition to life, making it more visible, real and helpful, well, that's really important from now on. So says Gartner. Of course, video strategy is the bedrock of all this. And as our own research shows, a likely gain of 40-70% in content value quite possibly awaits you.Book a video strategy chat