When you want video to work hard for you, targeting ensures your message is right for the right people in the right places. You'll transform your video results, because it's the cornerstone of relevance.
Targeting impacts everywhere. In marketing personas, sales objection handling, onboarding eager clients, upselling lucratives and account managing ambassadors. Which means more - and higher-value - clients.
Put a roar in your relevance with targeting
It's easy to overlook targeting. Because clients always feel familiar to us, they bring us confirmation bias. Yet often, our bias is flawed. Clients drift. They're drawn to alternatives, to the steady tides of innovation. And when you're out of step with clients, they become someone else's gain.
Our targeting work corrects that. You'll acquire freshness and relevance within your outlook. Because we're focused on finding ideal gaps, opportunities and needs. In demand generation, in marketing conversion. Trends and market itches just waiting to be scratched.
Research Workshop
We find your gaps and opportunities, top topics and shrewd angles with client and competitor research, and positioning. And we bring these to you in an absorbing workshop. Here's how:
Content Strategy Workshop
We freshen up your brand expression and proposition, select the ideal formats and message platform. We develop clear roles for your content - whether they're about brand visibility, brand expression or sales enablement. And we spec out supporting tools and scheduling. And we tease them all out in a collaborative workshop. Here's how:
Creative Workshop
We modernise your image with creative development, story planning, image, videography and photography visual planning. And in a pair of engrossing workshops, we develop a clear brief, and share solutions. Here's how:
Pulling it all together
When our workshops are done, you'll have in your hands solid market insights, a clear and tailored strategy and powerful creative designs. Together these will provide the necessary rails on which your video and content production project will run.
Return on video investment
Need to set a realistic budget? Use our simple simulator to model a year with us. Set your goals and get an instant sense of your budget and ROI.
Book a demo and start filming in under 3 weeks
Ready to win and keep more clients? When you partner with us, you have so much choice:
- your own strategist running targeting, and an expert team running everything else for you
- control an ideal blend of research, strategy and creative
- invest in targeting as much or as little as you like, depending on your ambition
- work in projects or ongoing campaigns
When you become a Marketing Films client, you'll blast past your goals. And you'll be championed by the UK's most enterprising video agency.
Yes, I'd like a Video Targeting Demo