Video production prices for agencies

These worked examples are for agencies with extensive in-house digital capabilities. If you want help with video schemas, video site maps, double-hosting, semantic SEO, host channels and placing to audiences, try our examples for smaller firms, larger firms or return to our prices. Our prices are the same for everyone.

Packages Overview

  • Stream: For strong and simple messaging on a low budget
  • River: For branding, reputation, SEO and deployment
  • Waterfall: For classy marketing, audience building and engagement
  • Ocean: For top end sales and marketing, fully modern, interactive and personalised video

Examples of custom video budgets

  • Example 1 - Stream package, £8k spend, targeting £10k accounts
    £8k
    • Films: 6 x 90-second modest explainer and sales support films, from the 'Stream' package
    • Contribution: over a year, say 33 new clients at 60% gross margin, 20% of wins attributed to video messaging
    • Return: net contribution of 33 clients x 60% gross margin x 20% attribution x £10k account value = £39.6k
    • Cost: (£1.7k setup + 9mins x £0.9k video) x (100% - 15% economy) = £8.3k
    • ROI: (£39.6k - £8.3k) / (£8.3k) = 375% over 12 months
  • Example 2 - River package, £15k spend, targeting £20k accounts
    £15k
    • Films: 7 x 120-second engaging branding and persuasion films and deployment, from the 'River' package
    • Contribution: over a year, say 45 new clients at 60% gross margin, 15% of wins attributed to video branding
    • Return: net contribution of 45 clients x 60% gross margin x 15% attribution x £20k account value = £81k
    • Cost: (£2.3k setup + 14mins x £1.2k video) x (100% - 20% economy) = £15.3k
    • ROI: (£81k - £15.3k) / (£15.3k) = 430% over 12 months
  • Example 3 - Waterfall package, £19k spend, targeting £40k accounts
    £19k
    • Films: 9 x 100-second standout sales and marketing films, deployed online and placed on LinkedIn by us, but no interactives or data, from the 'Waterfall' package
    • Contribution: over a year, say 25 new clients at 60% gross margin, 18% of wins attributed to video marketing
    • Return: net contribution of 25 clients x 60% gross margin x 18% attribution x £40k account value = £108k
    • Cost: (£2.9k setup + 15mins x £1.5k video) x (100% - 25% economy) = £19.1k
    • ROI: (£108k - £19.1k) / (£19.1k) = 467% over 12 months
  • Example 4 - Ocean package, £25k + £3kpm spend, targeting £85k accounts
    £25k
    +£3kpm
    • Films: 12 x 90-second personalised sales films and interactive marketing films, deployed by you in-house, but placed by us with LinkedIn influencers, from the 'Ocean' package
    • Contribution: over a year, say 22 new clients at 60% gross margin, 20% of wins attributed to video sales and marketing
    • Return: net contribution of 22 clients x 60% gross margin x 20% attribution x £85k account value = £224.4k
    • Cost: (£3.6k setup + 18mins x £1.8k video) x (100% - 30% economy) = £25.2k + £1kpm data
    • ROI: (£224.4k - £25.2k) / (£25.2k) = 503% over 12 months
  • Customise your packages Ask for exactly what you want - videos, deployment, placement or interactive - we deliver video marketing in any way you like.
    You

 

Stream

River

Waterfall

Ocean

For strong and simple messaging on a low budget For branding, reputation, SEO and deployment For classy marketing, audience building and engagement For top end sales and marketing, fully modern, interactive and personalised video
Setup £k (one-off)
Project planning & oversight
£1.7k £2.3k £2.9k £3.6k
Video £k per minute
Video creative & production
£0.9k £1.2k £1.5k £1.8k
Deployment £k per film (optional)
Hosting, embedding, channels, SEO
- £0.15k £0.18k £0.21k
Placement £k per month (optional)
Social, tagging, groups, influencers
- - £1.5k £2k
Data £k per month (optional)
Interactive video, personalised video, surveys, opinion, data capture & export
- - - £1k
Savings (per film, up to 5)
From economies of scale
3% 4% 5% 6%
Speakers (up to) 2 4 6 8
Locations (up to) 1 2 3 4
Richness
Types of footage
plain
4 types
regular
7 types
rich
10 types
striking
14 types
Pace
Average cut duration
slow
6 seconds
regular
4 seconds
punchy
3 seconds
wow
2 seconds
Graphics (seconds per film)
Animation type
- 8
2D subtle
12
2.5D animated
16
3D animated

 

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