Video Prospecting

Prospect with video and flood your sales team with leads

Video prospecting reaches out directly to desirable individuals and converts around 3% to leads, compared with around 0.25% for cold email. A relevant and visually appealing campaign, costs around £85 per qualified lead, over 6 months. Generating leads in this way is perhaps the most simple and growable aspects of marketing. And that's where we help. Engage us to create beautiful data-driven video prospecting campaigns that ignite enquiry, relationships and sales success.

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Video Prospecting: what's included in your campaign

We'll be running your prospecting campaign to reach precisely targeted individuals, with relevant and a visually engaging message. Your campaign will include:

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Why Video Prospecting is Growing in Importance

Video prospecting - 2021 stat

Well, to start with, there's the +3% average KPI above. It's the result of market research over the last few years using our own video search engine which we built for the task. But there's a second big reason. Over the last five years or so, B2B buyers have evolved towards online search, selection and decision making. And away from traditional sales meetings. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on all industries, but especially B2B service buyers - yours too. They do it because it speeds their research.

Which means that your prosepcts expect much more from you digitally. Look at your own web behaviour for proof. How firmly do you reject B2B sites you don't like? Ones that lack human presence, immediacy, the answers you want?

If there's one lead generation duty we all have today, it's to embrace buyer enablement. That could be to shorten buyer research time by prospecting, and then revealing the transformational power of our work, the workflow models we use, how onboarding feels. And to simulate a year of collaboration, to reveal price guides and tools, and to do all this with warmth and expertise. To reveal as much online as we do face to face (barring competitive secrets of course).

In short, buyers want everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So bringing your proposition to life, quickly revealing as much as possible, putting it directly in front of buyers, well, that's really important from now on. So says Gartner. Video prospecting is integral to this task. And as our own research shows, a likely gain of 40-70% in content value quite possibly awaits you.

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Video Prospecting - COSTS, TIMESCALES AND IMPACT

Cost

Prospecting costs £1.50 per prospect contacted, on top of normal video costs.
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Timescales

Our work usually takes 4 weeks to set up, with your campaigns lasting 3-24 months.
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Impact

We measure, split-test and harvest responses in real time and feed the leads to your inbox.
Video marketing simulator.

Testimonials for Our Video Production and Marketing Work

Venture Capital
"Many thanks for a successful project - we thought the videos were fantastic. Very digitally attentive, aesthetically creative and conclusively a robust piece of work."

Saket Narula, IR Manager, Amadeus Capital Partners

Private Equity
"Marketing Films bring an incredible ability to interview, to ask intelligent questions and get into useful depth, which creates a better video. They extended our origination and really captured personality."

Claire McCorquodale, Marketing Manager, Dunedin Private Equity

Email Marketing
"We never expected the level of impact that we got with video, and it gave our business the professional gravitas that we needed. From 50 to 200 people in two years, video was a part of that rapid expansion."

Ryan Welmans, CEO, SoPro Marketing

Aritifical Intelligence Software
"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

Managed Office Space
"We wanted shots which looked professional not gimmicky, and affordable story-telling. We loved working with Marketing Films. We got great videos which tell our story quickly, efficiently - and beautifully."

Tom Ball, CEO, Desklodge

Private Equity
"Marketing Films succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they injected creativity, stylishness and successfully shown the real world of business investment."

Liberty Bollen, Marketing Manager, NVM Private Equity

Book a Video Prospecting Chat (20 minutes, ask anything)

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What you'll discover

  • how modern film would work for you
  • how your best story is filmed
  • how we create stunning images
  • how video leads marketing
  • video websites, social and prospecting

Click the calendar to book.

Grow. With beautiful, data-driven video.

We're based in London, Skopje and Devizes, though our office is really the internet. We have access to crew, marketing techs and production creatives in 108 countries. Our trading address is Boom Studios, 2 Devizes Trade Centre, Devizes, SN10 2EH, and registered address is 2 Deers Leap Drive, Wells, BA5 2NB. MarketingFilms.tv is a tradename of Working Beautifully Ltd, registered in England, number 09289977.

All content on this site is copyright Working Beautifully Ltd 2011-2021, except where otherwise marked.

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Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water's lovely!