Today, Sales Needs Video
If new business is getting harder to find, sales harder to nourish or close, it may not your team at fault. B2B online has changed dramatically just recently. So we created 'Crusade' - a new service that combines high-quality content and modern video styling with expert prospecting and bang-up-to-date sales coaching. All in one easy package.
WE START WITH YOUR CHALLENGE
You may be experiencing up to four major forces impacting negatively on your conventional sales process, making it harder to sell:
- Your conventional content has a very short window before being obscured by the content of others.
- Buyer distraction is growing online - broad segmentation is failing and super-niching is becoming necessary (but time-costly)
- The buyer journey is no longer linear down the funnel - it's more like the balls inside a lottery machine. Every buyer distraction creates a deflection away from decision and nudges are needed.
- Corporate style videos are losing impact in a sales context. Personal video style wins more engagement and shares.
Further, you'll have your own challenges - from GDPR restrictions or rising unsubscribes, to canvassing failures, falling LinkedIn response rates and baffling levels of lead-stalling after qualification and even pitching.
We bottom out your underlying challenges - which define the path for the intended turnround.
The Task of the Sales Crusade
We agree with you a clear mission and objectives which will transform your sales performance. These will likely include:
- one measurable core aim, perhaps the value of PO's, RFP's or quotes
- objectives including web or social, inbound or outbound marketing enquiry targets, qualification, pitching and quoting targets
OUR VIDEO CREATION PROCESS
We’ll collaborate with you to deliver a smooth and easy transformation. This will involve:
- commitment to the transformation from everyone in the team
- identification of current pain spots
- opening sales process review and coaching spec
- transformation plan, including playbooks and measurement systems
- a video asset plan which clarifies how video messaging will strengthen the sales playbook
- development of super-niches and buyer personas
- mobilising your non-sales teams, transforming them into ambassadors
- development of a new sales playbook that incorporates all your new digital assets0
- re-energising your sales team with a fresh purpose and awareness of ability
- throughout, a series of coaching sessions that helps you deploy the new tools easily
- new zero-spam copy for email, social and direct messaging
- supporting imagery and per-niche wording
- vlogs and transcripts for article-writing
- landing pages for your webmasters with CTAs, customised to niches
- canvas videos and urls to reference assets
- filming and production of the videos
- publishing on suitable platforms, such as YouTube or sector-suitable clouds
- embedding into vlogs and articles
- direct messaging (outbound automated, reply-handling human)
- new inbound marketing posting on relevant social media with clear calls-to-action
- our team runs your prospecting service using the new assets to canvas your super-niches
As the project unfurls, we measure the desired response - shares, conversions and more, to measure the improvement in buyer behaviour.
Over time, together, we’ll bring marked improvement to the way your team sells, serves and competes. And as a bonus, your brand, your company, your products or services are all shown in the best light.
Which results in sales - the moment when your clients truly commit to the good you do.