Activate Video SEO to stand out in search results
Video SEO strengthens your website's visibility on search by boosting keywords, context and visual prominence on the search engine results page (SERP). Gains of 50% or more in traffic and large boosts in ranking are not uncommon using this technique. That's where we come in. Brands both big and small hire us to create beautiful data-driven video SEO campaigns that ignite enquiry, relationships and sales success.
Compare us to conventional solutions
Video SEO: what's included in your campaign
We'll be fortifying your search rankings, bringing bang-up-to-date research and techniques, relevant and anonymised data from our other projects. Your new campaign will include:
- Embedded SEO - adds keywords and context to your video embeds to raise ranking
- Video schema - adds prominence and visuals to your videos on search results pages
- Video sitemap - improves searchability by revealing all the videos on your site to engines
- Channel optimisation - improves findability by increasing cross-linking and boosts usability for viewers who favour video
- Transcripts - enrich context and keywords in your video content, improving ranking
Why Video SEO is Growing in Importance
Two big reasons. First, there's the +52% stat above. It's the result of our own market research over the last few years using a video search engine we purpose-built for the task. But there's a second big reason: over the last five years, B2B buyers have migrated away from traditional calls and meetings with our sales team, towards online search, selection and decision making. This was well documentented in the 2020 Gartner Buyer Enablement report, and it has an impact on all buyers - yours too.
Which means your prosepcts expect much more from you on the internet. Look no further than your own behaviour for proof. How quickly do you skip search results you judge irrelevant? Ones that lack relevance or that don't match your search terms?
If there's one lead generation duty we all have today, it's to embrace buyer enablement. That could be to help prospects find us on search engines - when they're ready to explore - attract them with relevant video - and then to explain the transformational effect of our work, the workflow process we use or how onboarding feels. And to simulate a year of working together, to reveal price guides and tools, and to do all this with warmth. To reveal as much online as we do face to face (barring competitive secrets of course).
In short, buyers want to find everything which'll help them make an initial decision - unaided by Zooms or meetings - on whether you're on the shortlist. So making your proposition more findable, more visible, well, that's really important from now on. So says Gartner. Undeniably, video SEO is the key to all that. And as our own research shows, a likely gain of 40-70% in content value quite possibly awaits you.Book a video seo chat