FUNCTIONAL VIDEO: THE WORKPLACE PERSUADER

0330 124 6162

CREATE BUYER TRUST WITH PERSONAL VIDEOS

Personal videos directly address your buyer, as you talk to camera or an unseen interviewer, representing your buyer. They're unadorned, you in your workplace, your buyer seeing you as you really are. Because they build immediate trust, Personal Videos improve your conversion.

PERSONAL VIDEOS THAT PERSUADE

When audiences need a rest from marketing noise, the personal video is the perfect antidote. It’s you, unadorned, filmed at from your place of work, speaking in an enthusiastic and genuine way, either to camera, or to an unseen interviewer. Done well, it’s direct, persuasive and powerful.

We create these personal films to persuade your audience. Our factual and journalistic approach will bring the relevance and authenticity you need to cut through competitor noise.

THE TASK OF PERSONAL FILMS

A good personal video has a documentary tone to it - it’s revealing, factual, it describes a problem or challenge, and it explains using a familiar journalistic narrative. For example, thesis-antithesis, before-after-now-future, or the star story. The right moment to choose this approach is when competitor noise is too corporate or slick, or when you want to build authenticity to build trust.

So we like to give your personal videos a job. For example: to stimulate 5% enquiry conversion rate per month.

OUR VIDEO CREATION PROCESS

We work with you from topic list to final realisation. Together, we’ll form the message or script, then we’ll film, tightly edit and publish your video, releasing versions appropriate to use: desktop, tablet and mobile.

MEASURING OUTCOMES

After the videos go live, we measure the desired response – viewings, clicks, shares and conversion, to measure the improvement in audience behaviour. So your outcome is a suite of videos that reveal you in your workplace, in a truthful light.

Which results in trust - the moment when your clients truly see the good you do.

BRASS TACKS

Budget

Depending on style and scope, they typically cost between £3k - £7k for 5 x 2 min videos, and with savings of up to 33% for larger bundles (eg 4 senior figures, with 3 videos each). Higher quality production or heavy editing will usually push the budget to the upper end of the scale here.

Timescales

Depending on planning, coaching and location, personal video content usually takes 3-5 weeks.

Success Measurement

Measuring success for personal video is firstly about conversion, and secondly about views, duration, comments, and shares.

SOME OF OUR CLIENTS

OUR SERVICES

FILMING

VIDEO PRODUCTION

For building your image, reputation and brand engagement

PERSONAL VIDEOS

For persuading your audience directly from your place of work

CAMPAIGNS

VIDEO CAMPAIGN

For steadily building your brand engagement and lead flow

VIDEO PROSPECTING

For steadily growing your qualified leads and modernising your sales playbook

DISCUSS YOUR BRIEF

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OUR WORK

Seed investor video for revolutionary UK social enterprise, VestaPrivate equity financiers Dunedin LLP Seed investor video for revolutionary UK social enterprise, VestaVehicle safety manufacturers Brigade Electronics PLC Seed investor video for revolutionary UK social enterprise, VestaProperty hub Vesta

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