We make videos which propel your viewers along the buying journey. In four ways:
Videos that attract, create interest and curiosity
Videos that build interest, relevance and consequence
Videos that foster desire and support conversions
Videos that upsell and cross-sell existing clients
Too often, corporate video is made to showboat - a blend of image, sales explainers and thought leadership pieces. You've probably found that this neither builds reputation nor prospect growth. Time for a step-change?
Reputation isn't a fluffy nice-to-have. It's the engine of your new business growth. It should:
Without reputation, your new business opportunities are dead in the water. And ever since LinkedIn established its business network, you've been responsible for your own reputation.
Since 2013, in split tests, we've tracked hundreds of thousands of B2B audience responses. The migration is clear. Buyers don't want 'us' stories.
Instead, they want serious help with buying. Because buying B2B services online is harder than selling. See Gartner's stunning report based on 750 B2B sales and Garin Hess' inspiring book on the proofs and absolute necessity of buyer enablement.
Actually, you know how hard buying is from your own online buying experience - it's near impossible to quickly understand, compare or predict or even sense team chemistry.
So your viewers are delighted when you provide videos to help them explore, diagnose, evaluate, model, compare, benchmark and choose.
For buyers, these kinds of videos are solid evidence that you're trustworthy, which means their hunt for a provider is over.
And when your videos help buyers, it's sales nirvana for you.
Marketing Films makes buying easy for buyers - and selling easy for you.
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