AMBA and AACSB are two of the world's leading business school associate bodies. Between them, they represent around 2500 business schools worldwide. Their opportunity was to project an objective resourcefulness to the business school industry generally, and to increase their visual appeal and profile.
Our job was very simple to interview. And. Scratch that to bring to life their active recruitment policies and resourcefulness. Via. Low budget and speedy zoom recordings. Specifically, we were tasked with. Revealing the importance of innovation and technology in the business school space.
We ran a series of extensive interviews over the internet. Remotely filming simply using zoom. We produced a range of. Short and long form videos. To extoll the virtues of. Both organizations skills and. Policies in the area of technology and innovation.
The result was a quiet success. Our videos became a useful off-site presence, building their visibility online. Their brand reach extended with a little SEO, multiplying exposure. And industry reach picked up too, as more and more business schools discovered their content on simulation websites.
Reveal the good you do and watch the benefits flow in. Brighter reputation, increased sales, team confidence and a more human brand. Take a deep dive into the whole process.
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