YOUR STARTING POINTS - choose a gateway into marketing films
MARKETING FILMS DEFINED - how they outperform conventional video
HOW THEY WORK - how they serve buyers at all levels of interest
CLIENT EXPERIENCES - see what clients say about our unique working ways
FORECAST YOUR GROWTH - model the value and outcomes of your video marketingLet your buyers understand the value of your insurance experience with our managed video service. Our approach combines consequence psychology and audience research to deliver a steady stream of new enquiries. Affordably.
 | 'Got to get our message out there' - you need greater visibility on insurance channels, LinkedIn and your website. |
 | 'We're too dull to film' - your buyers (or you!) see insurance as dull, and you need a fresher image. |
 | 'Need more enquiries' - you need more, better, wealthier or more keen enquiries. |
 | 'Buyers aren't repeat-buying' - you need upselling power, more relevance, zeitgeist or buyer resonance. |
Most of our clients arrive with one or more of these challenges, so you're in good company. But if these aren't you, browse all our services.
Yes, serious video ideas please ▶This weaves human stories into a fabric of audience insights, and ignites your firm's insurance marketing. We use audience research, and backend A.I. to speed video production. But always human oversight to manage.
Yes, to this Consequential Video advantage ▶You can expect these kinds of results (2022 to 2023 ranges):
These kinds of numbers are in your insurance video plan, opportunities register, your interactive video, web and social analytics, your monthly reports and improvement heatmaps. And we ramp performance as we learn monthly about your buyers, your general insurance niche and competitors.
Yes, to way more insurance enquiries ▶There's a general insurance marketing apocalypse right now. It's everywhere, extremely loud and incredibly close, in all sectors, including general insurance.
You've possibly spotted your competitors (and heaven forfend, you) peddling AI copy and images at industrial scale. Content mediocrity has never been easier. Insurance buyers never more underwhelmed.
Which means a shining new path is open for you - to stand out by being real. To reveal general insurance expertise, success and heroes. To bring your warmth to the right insurance buyers.
To sell you. It's what buyers buy.
2 places remaining this month - schedule a call to forecast the impact, and confirm program availability.
Expect growthYour video program with us will use research firstly to prompt relevant content in the biggest general insurance themes on LinkedIn - for example, inspiration on supply chain resilience, digital adoption and ESG. Secondly to tool and speed the production and editing processes. And thirdly, to optimise where and when to post content for maximum impact.
Here's an example of our work for Pure Retirement:
We've worked for leading firms such as Pure Retirement, Bishopsgate Insurance and Aston Lark Insurance. Ask us for details on their outcomes, processes and starting briefs.
Yes, I want specialist General insurance videos ▶
Our 2024 research reveals that the strongest enquiry strategies are:
These strategies aren't trivial. Each delivers heft. But combined, they make a powerful enquiry building program for you. To really convert that content into enquiry for your insurance firm, there's 2 places left this month, on our program calendar.
Since 2013, we've helped general insurance and professional firms to win and keep more lucrative clients. In 315 video marketing programs. Today, our clients manage over £1 trillion in assets and projects.
315Projects.Clients really like to hire us.
485Locations.Mostly UK, but plenty filmed worldwide.
1329Interviews.In over 4,350 stories.
6m+Views.Reliably reaching audiences.
~£1tClient AUM.Serving the UK and USA economies.
84%Approval.Positive audience feedback.
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