Corporate video crew at work

Using video to express Your B2B Brand your step-by-step marketer's guide

By Tim Cumming, Head of Creative, Marketing Films.
Last updated: Feb 2024

Your brand is your whole enterprise promise. It's evidenced by buyers' experience. That's before, during and after they sign with you. Your communications should be expressing every aspect of your promise at every touchpoint possible.

For your buyer, it's massively reassuring to experience this collection of touchpoints in video. It enables your whole brand to be seen. And felt. Because buyers choose emotionally first, justify later.

Your proposition

We understand that your brand is more than just a visual identity; it encompasses every interaction with your audience, from the moment they discover you to the ongoing relationship they have with your service. In the B2B space, where relationships and reputations are essential, we provide video marketing strategies tailored to convey your unique brand promise effectively.

Our proposition is simple: to create video content that showcases the entirety of your brand's value. In an age where video content is king - with over 85% of all internet traffic, according to a Cisco study - leveraging this medium is not just an option; it's essential for communicating your brand's message.

We specialize in creating videos that aren't just stories, but visual representations of your brand's landscape, carefully embedding your values into every scene and transition. This approach not only garners attention but builds a narrative around your offerings that is rich, persuasive, and above all, authentically yours.

Your processes

Video Editing Suite

We film your processes as a symphony of discovery, strategy, production and implementation, each peopled by experts in your team. Understanding the psychology of your buyer's faith in process is helpful here.

Your working ethos

Your team's ethos is made up of many components: working practices, shared beliefs, determination, individualism and transparency to name a few. Quite probably they're all second nature to you.

But.

Your buyers love the emotional facets of your ethos, which rise above the practical processes and standard operating procedures. They reassure. So your videos must make a human connection, and win hearts and minds.

Your client service qualities

Unique Selling Proposition

You deliver exceptional client service. Transparency, listening, punctuality and flexibility. You've developed systems that offer real-time feedback and project tracking, giving buyers control and insight into every phase of your work.

So we make sure your videos show that.

Your client awareness and empathy

You recognize that your clients are experts in their fields, often operating in niche markets with unique challenges and audiences. So your empathy-driven approach should be clear and visible in your videos.

Whether it's crafting compelling case studies or providing evidence-based results, we always take the extra step to ensure your message not only reaches your audience but speaks to them on a profoundly personal and professional level.

Your recovery from problems

Teamwork in Action

No project in your firm is without its challenges. Your team is adept at turning potential problems into opportunities for creativity and improvement.

So our films reveal that if obstacles arise, you communicate proactively with clients, offering solutions and alternatives that keep projects on track without compromising quality.

Your company's personality

You thrive on a blend of intelligence, charm, and a bit of quirkiness. Your personality is reflected in our work - video content that has a human touch.

The B2B world is often criticized for being too dry; we like to remind all your clients that industries are driven by people, and people resonate with stories and emotions.

Your team culture

Empathy in Communication

Your culture celebrates diversity in experience and perspective, fostering an environment where creative and strategic talents flourish. Every team member, from the most senior to the most junior, contributes their unique viewpoint.

Which leads to richer, more rounded video content that carries your signature approach.

Your support for good causes

As a company, you believe in giving back and supporting initiatives that are making a difference in society. From environmental sustainability to social empowerment, you actively participate and engage in causes that align with your values and those of your clients.

We film this conviction, these beliefs and this evidence, so you have a clear 'good causes' story.

What makes you different

Company Personality

You set yourself apart through your commitment to tailor-made solutions. You resist the 'one-size-fits-all' mentality - every client, every project is a new adventure, shaped and styled to express your individuals brand's identity and goals.

Even if you run a constant core system, your unique selling points and individual embracing of each client is a story, is evidence. And that's what we film.

Where you stand in the market space

You occupy a unique position in the market as a singular firm that combines the personal touch of a smaller firm with its singular expertise and the resources of a larger one.

That's a useful story for buyers to know, and one we focus on, to allow you to fully resonate with buyers in this space.

What you stand for

Supporting Good Causes

Your commitment is to integrity, creativity, and the transformative power of your core service. You stand for partnerships that build upon mutual respect and shared objectives, and you believe in the measurable impact of your service.

And that's exactly what we film in a video branding package.

Video inspiration

Need some video ideas suited to brand growth?

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  • Ada Economics logo
  • Amadeus logo
  • Aquis logo
  • Arkk logo
  • Aurum logo
  • Bishopsgate logo
  • Bloodhound logo
  • Brigade Electronics logo
  • Camden A.I. logo
  • Cawood Scientific logo
  • Charlton House logo
  • Desklodge logo
  • Dunedin logo
  • Finsimco logo
  • Hertz Europe logo
  • Intragen logo
  • Kee Safety logo
  • Kirton Healthcare logo
  • Leading Point Financial Markets logo
  • Lpfa logo
  • Mayor Of London logo
  • Neardesk logo
  • Nvm logo
  • Outstanding logo
  • Paladin logo
  • Peppermint Technology logo
  • Progress Music Academy logo
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  • Siemens logo
  • Silverwing For Nvm logo
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  • Team London logo
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  • Vesta logo
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