Corporate video crew at work

The good you do communicating value with video your step-by-step marketer's guide

By Tim Cumming, Head of Creative, Marketing Films.
Last updated: Apr 2024

In our experience everyone in business - from CEO to bottle-washer - forgets the good they do. Competition tends to encourage a relative mindset, rather than an absolute one.

Yet the good you do is notable, remarkable and needs to be declared. Not just for buyers, but for teams and other stakeholders. And the good includes benefits to clients, employees, trade and enterprise. We see it because we know where and how to look for it. It's essential you prove your worth, demonstrate your abilities visibly, to be seen.

The good you do for clients

Interactive video analytics dashboard

Value propositions, compelling narratives, and the distilled essence of what your firm achieves on a day-to-day basis - this is our forte. We meticulously craft video content that casts a spotlight on the excellent service, reliability, and innovative solutions your firm provides.

How do we do this? By emphasizing not just what you do but how you uplift your clients' businesses. We deploy interactive video techniques that share success stories with robust proof: improved efficiency metrics, testimonials, and revenue growth snapshots. A recent study by Wyzowl states that 96% of people have watched an explainer video to learn more about a product or service. We ensure your explainer videos not only inform but resonate on an emotional level with B2B buyers.

The good you do for humanity

Corporate social responsibility (CSR) is no longer a perfunctory tick in the box; it's central to business ethos. Your firm's commitment to ethical practices, sustainability, and philanthropy is compelling content for today's conscientious buyer.

We frame your CSR initiatives within powerful narratives that showcase the human impact of your company's actions. Our videos go beyond mere reporting; they tell a story. By capturing the tangible benefits of your firm's work, we help articulate its broader purpose and contribute to building a trusted brand image.

The good you do for employees

Employee engagement and satisfaction

Your employees are your ambassadors, and their job satisfaction is a direct reflection of your firm's health. We showcase the positive work environment, the career advancement opportunities, and the leadership growth that your company provides.

Through interviews, day-in-the-life segments, and behind-the-scenes glances, we create content that casts your workplace in a positive light, aiding in talent acquisition and retention. LinkedIn's 2020 Workplace Learning Report indicated that 94% of employees would stay at a company longer if it invested in their learning and development. Our videos help broadcast your commitment to employee growth, directly improving your competitive edge in attracting top talent.

The good you do for partners

A solid relationship with business partners is the backbone of growth and sustained innovation. Highlighting successful partnerships and the synergistic outcomes they produce is critical.

We create storylines that celebrate joint achievements, mutual growth, and the power of collaboration. By using case studies, interviews with partners, and depictions of collaborative projects, we illustrate the mutual benefits derived from these partnerships, strengthening your reputation as a preferred collaborator.

The good you do for the supply chain

Supply chain management

A responsible and efficient supply chain is a testament to your firm's operational excellence. We highlight how your company optimizes every touchpoint – from source to customer – ensuring sustainability, equity, and profitability.

Our video content can provide a transparent look into your logistical prowess, shining a light on ethical sourcing, waste reduction achievements, or the integration of cutting-edge technology that enhances the supply chain's reliability and responsiveness.

The good you do for local communities

Your engagement with local communities is an untapped reservoir of goodwill and brand enhancement. Whether it's through job creation, infrastructure support, or community events, showcasing these engagements shares a story of a brand that's deeply woven into the community fabric.

We bring these narratives to life, highlighting the symbiotic relationship between your firm and the community. From volunteer programs to local sponsorships, our videos demonstrate your firm's role in fostering communal welfare and economic development.

The good you do for your industry's international competitiveness

Global impact and international competition

Your industry's global standing can be bolstered by showcasing innovation, best practices, and thought leadership. We highlight how your firm sets benchmarks, influences standards, and drives competitiveness on the world stage.

Through dynamic video storytelling, we can demonstrate your expertise, your commitment to quality, and your vision for the future of the industry. This not only serves to elevate your profile but contributes significantly to your industry's reputation internationally.

The good you do for the economy

Every business contributes to the broader economy through investment, employment, and fiscal responsibilities. We showcase this economic citizenship by linking your day-to-day operations to the larger narrative of economic stability and growth.

Explainer videos that map out the macro-economic impact of your business practices underscore your standing as a key player in the market, contributing to the creation of a trusted, value-driven brand perception.

The good you do for investors

Investor engagement and relations

Investor relations are as much about trust and vision as they are about numbers. We communicate the strategic vision and the lucrative opportunities your firm offers, demonstrating a road to long-term value creation and success.

Through investor-focused content, we help narrate your financial journey, growth strategies, and sustainability efforts, enabling investors to see beyond the balance sheet to the intrinsic value and future prospects of your company.

The good you do for the country

Your business is a part of a larger national fabric. By highlighting your contributions to national projects, regulatory standards, and the generation of intellectual capital, we frame your business as a pillar of national progress.

We craft videos that anchor your brand's legacy and future potential to the country's success, showing that your business's achievements are national achievements as well.

Video inspiration

Our innovative video content both informs and inspires. Below are creative filmable video ideas that illustrate the good your firm provides:

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  • 4C logo
  • Action For Me logo
  • Ada Economics logo
  • Amadeus logo
  • Aquis logo
  • Arkk logo
  • Aurum logo
  • Bishopsgate logo
  • Bloodhound logo
  • Brigade Electronics logo
  • Camden A.I. logo
  • Cawood Scientific logo
  • Charlton House logo
  • Desklodge logo
  • Dunedin logo
  • Finsimco logo
  • Hertz Europe logo
  • Intragen logo
  • Kee Safety logo
  • Kirton Healthcare logo
  • Leading Point Financial Markets logo
  • Lpfa logo
  • Mayor Of London logo
  • Neardesk logo
  • Nvm logo
  • Outstanding logo
  • Paladin logo
  • Peppermint Technology logo
  • Progress Music Academy logo
  • Pure Retirement logo
  • Quantifi logo
  • Qube logo
  • Rockpool logo
  • Scottish Equity Partners logo
  • Share Radio logo
  • Siemens logo
  • Silverwing For Nvm logo
  • Sopro logo
  • Steeper logo
  • Team London logo
  • Tony Green Racing logo
  • Traydstream logo
  • Vesta logo
  • Wirex logo
  • WPP logo

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