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We want every content-maker in the world to gain the benefits of this free short course. No signup required! Just click to access.

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How to make stunning B2B videos

Need more gripping in-house video? Get structured.

Learn to make your videos sing with the four essential structures and their timings. Win bigger audiences, harvest higher response and improve your confidence in film-making.



Free online course Structured B2B video

This is an online short-course in creating superior structured video. It's specifically for B2B, professional and service firms. It will boost viewing completion and make every hour of your production effort count. No audience falloffs, no drifting attention, no missing points. Just relevance and alignment.

Photo of Timothy Cumming

Tim Cumming is your course trainer. Over 30 years he's created thousands of business videos for startups, SMEs and global brands.


What you'll learn

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the B2B three-act structure and the roles of its parts - truly wow your audience

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4 main kinds of video structure STAR, PIUR, B&A and Promised Land - deliver consequence and relevance

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how to use ratios for optimal effect by chiming with movies and TV - use familiarity to win hearts and minds


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  • Vesta logo
  • Wirex logo
  • WPP logo
  • 4C logo
  • Action For Me logo
  • Ada Economics logo
  • Amadeus logo
  • Aquis logo
  • Arkk logo
  • Aurum logo
  • Bishopsgate logo
  • Bloodhound logo
  • Brigade Electronics logo
  • Camden A.I. logo
  • Cawood Scientific logo
  • Charlton House logo
  • Desklodge logo
  • Dunedin logo
  • Finsimco logo
  • Hertz Europe logo
  • Intragen logo
  • Kee Safety logo
  • Kirton Healthcare logo
  • Leading Point Financial Markets logo
  • Lpfa logo
  • Mayor Of London logo
  • Neardesk logo
  • Nvm logo
  • Outstanding logo
  • Paladin logo
  • Peppermint Technology logo
  • Progress Music Academy logo
  • Pure Retirement logo
  • Quantifi logo
  • Qube logo
  • Rockpool logo
  • Scottish Equity Partners logo
  • Share Radio logo
  • Siemens logo
  • Silverwing For Nvm logo
  • Sopro logo
  • Steeper logo
  • Team London logo
  • Tony Green Racing logo
  • Traydstream logo
  • Vesta logo
  • Wirex logo
  • WPP logo
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