Aquis is a primary and secondary market for equity and debt securities, known for its focus on growth stocks. It's one of only two such alternative stock markets in the UK.
In the bustling realm of modern finance, Aquis, an innovative online alternative stock exchange, sought to redefine the trading landscape. The company possessed a unique value proposition: a subscription-based model aimed at fostering more equitable trading. Despite the robust offering, Aquis grappled with enhancing visibility and engaging a traditionally conservative B2B audience. The opportunity beckoned to demystify its model and captivate the decision-makers - those who drive the wheels of finance but often resist veering off the beaten path.
Our mission was crystal clear: to forge a compelling narrative that would slice through the industry noise and resonate profoundly with time-starved executives. Marketing Films, adept at the alchemy of converting complex concepts into captivating stories, set out to illuminate the Aquis proposition. We designed a suite of videos that would not just inform, but intrigue, persuade, and ultimately, convert. The content needed to underscore the benefits of Aquis's platform, showcase tangible proof of its success, and position Aquis as the vanguard for the future of trading.
Armed with an arsenal of SEO and conversion tactics, human storytelling acumen, and a flair for dramatic structuring, we embarked on creating a dossier of video assets. The suite consisted of:
Each video was an intricate weave of movie-making magic and psychological insight, aimed at highlighting Aquis's innovative edge while appealing to the core needs of security-conscious financial professionals.
The result was a resounding success. Our video suite became the spearhead of Aquis's online presence, leading to a measurable uptick in user engagement:
In navigating the brave new world of alternative exchanges, Aquis leaped forward, not just in visibility but in cementing its reputation as the disruptor of the stock exchange status quo. Our video suite stood as a testament to the power of marrying art with insight - engendering a story that doesn't merely tell, but compellingly sells.
Reveal the good you do and watch the benefits flow in. Brighter reputation, increased sales, team confidence and a more human brand. Take a deep dive into the whole process.
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