NVM Private Equity LLP is an ambitious firm of private equity investors. They have a flourishing portfolio of clients and work hands-on alongside business owners to inject finance and grow their companies. They wanted to demonstrate their contemporary, practical style to an internet audience. In particular, they wanted to improve the opening of their sales process, demonstrating their expertise at an earlier stage in the sales process.
Our remit was to create a business profile and feature video series to make prospecting quicker and easier, by letting the experts explain their business to prospective clients giving leads a welcoming sense of the firm's approach and value.
We created a series of short profile videos for prospective corporate clients that revealed the ethos and unique approach of a regional private equity firm. For these four videos we embarked on a three-day shoot and a six-day edit, with about two days' pre-production.
We interviewed the firm's directors in their regional offices across the UK. We filmed their clients' workplaces to illustrate the flavour and value of their investment. We researched the market to increase our insight, to make our questions more informed. We coached one or two directors who were a little nervous on camera. We even interviewed their clients to capture useful testimonial responses, to add validity to the directors' words.
Our award-winning client is delighted with the piece - one of a suite of videos including a series of case studies. It is now front and centre of their sales process.
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