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  • 4C logo
  • Action For Me logo
  • Aurum logo
  • Ada Economics logo
  • Charlton House logo
  • Amadeus logo
  • Hertz Europe logo
  • Bloodhound logo
  • Brigade Electronics logo
  • Kirton Healthcare logo
  • Cawood Scientific logo
  • Desklodge logo
  • Dunedin logo
  • Kee Safety logo
  • Intragen logo
  • Leading Point Financial Markets logo
  • Sopro logo
  • Mayor Of London logo
  • Neardesk logo
  • Outstanding logo
  • Nvm logo
  • Peppermint Technology logo
  • Lpfa logo
  • Progress Music Academy logo
  • Scottish Equity Partners logo
  • Qube logo
  • Rockpool logo
  • Share Radio logo
  • Siemens logo
  • Silverwing For Nvm logo
  • Steeper logo
  • Team London logo
  • Tony Green Racing logo
  • Traydstream logo
  • Vesta logo
  • Wpp logo

Case Study of OUTstanding Professional Network for Business First Magazine

Our opportunity

Business First, a premium business magazine distributed to senior execs in large companies in London and overseas. OUTstanding is a not-for-profit professional network for LGBT executives and their allies. They promote the talent of LGBT executives and encourage them to be themselves. Business First Magazine needed to build interest in their magazine article and the work of OUTstanding.

Our intention

Our plan was to create a teaser film piece to highlight key points of the magazine article and to reveal the core principles of the network and its membership.

Our work

To add media authenticity, we enlisted the help of an experienced journalist. We filmed the entire magazine interview as if it were a TV interview and edited together highlights to trail the topics of the written article. Then, on a cold day, we filmed our journalist, Nick, as he did his top and tail outside their central London offices. Finally, we took B-roll footage inside their offices. The production was a half-day shoot, a one-day edit, and around a day of pre-production and stills research.

Outcomes for our client

Business First was really happy with the piece and placed it on their website. It was superb fun working with Suki - we predict a seat in parliament before the decade's out!

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