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  • Wpp logo
  • 4C logo
  • Action For Me logo
  • Aurum logo
  • Ada Economics logo
  • Charlton House logo
  • Amadeus logo
  • Hertz Europe logo
  • Bloodhound logo
  • Brigade Electronics logo
  • Kirton Healthcare logo
  • Cawood Scientific logo
  • Desklodge logo
  • Dunedin logo
  • Kee Safety logo
  • Intragen logo
  • Leading Point Financial Markets logo
  • Sopro logo
  • Mayor Of London logo
  • Neardesk logo
  • Outstanding logo
  • Nvm logo
  • Peppermint Technology logo
  • Lpfa logo
  • Progress Music Academy logo
  • Scottish Equity Partners logo
  • Qube logo
  • Rockpool logo
  • Share Radio logo
  • Siemens logo
  • Silverwing For Nvm logo
  • Steeper logo
  • Team London logo
  • Tony Green Racing logo
  • Traydstream logo
  • Vesta logo
  • Wpp logo

Sales Support Videos for Peppermint Technology

Our opportunity

Peppermint Technology provides innovative legal cloud software for UK law firms that goes beyond traditional UK legal practice & case management software. They needed to present a clear expression of vision, technology, team capability and game-changing proposition.

Our intention

Our remit was to create a suite of sales support videos that made the complex seem simple, amplifying their appeal to larger firms by projecting the calibre and capabilities of the software firm.

Our work

We devised and filmed a suite of four promotional videos to attract early stage interest (in the sales pipeline) of UK legal firms. We filmed at the same time as our related SEP shoot (which focused on the recent investment into Peppermint made by Scottish Equity Partners.) We interviewed two principals, filmed the teams and more mobile software, using the visual themes of activity, insight and support. We also filmed light spillage using a technique known as free-lensing, to amplify a sense of illumination. This was a one-day shoot, three days' editing, and two days' pre-production.

Outcomes for our client

Peppermint have used the videos to address some key issues in their market and articulate the advantages and benefits of their products and services. The videos are on their website, YouTube channel and distribute links via social media channels. Their enthusiasm was infectious and it was a real privilege to work with a team of motivated entrepreneurs.

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