Peppermint Technology provides innovative legal cloud software for UK law firms that goes beyond traditional UK legal practice & case management software. They needed to present a clear expression of vision, technology, team capability and game-changing proposition.
Our remit was to create a suite of sales support videos that made the complex seem simple, amplifying their appeal to larger firms by projecting the calibre and capabilities of the software firm.
We devised and filmed a suite of four promotional videos to attract early stage interest (in the sales pipeline) of UK legal firms. We filmed at the same time as our related SEP shoot (which focused on the recent investment into Peppermint made by Scottish Equity Partners.) We interviewed two principals, filmed the teams and more mobile software, using the visual themes of activity, insight and support. We also filmed light spillage using a technique known as free-lensing, to amplify a sense of illumination. This was a one-day shoot, three days' editing, and two days' pre-production.
Peppermint have used the videos to address some key issues in their market and articulate the advantages and benefits of their products and services. The videos are on their website, YouTube channel and distribute links via social media channels. Their enthusiasm was infectious and it was a real privilege to work with a team of motivated entrepreneurs.
Reveal the good you do - and its consequences for buyers - and watch the benefits flow in. Brighter reputation, increased sales, team confidence and a more human brand. Take a deep dive into the whole process.
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