Quantify is the world's fourth largest provider of risk and trading software. Their technologies considerably outshine their larger competitors, and they had a need to reposition the firm in a way that would reinforce their technical advantage.
We were tasked with revealing the technical advantages and deeper processes within the firm. We were also to cover a range of industries and contexts that would help to reinforce the powerful advantages that quantify offers to its very large banking and financial clients.
Initially, we ran a series of brand and messaging workshops, which embraced both text and visualisations. This helped to extend the firm's topic reach, match with its audience, but it also helped to individuate the firm's unusual approach to innovation. Next we filmed. Both in London and New York using creative camera techniques and visual storytelling. We meticulously crafted authenticity into a highly cinematic look. Each video brought a truly emotive feel to what is usually regarded as an unfilmable topic.
Quantifi Solutions' adoption of our tailored video suite initiated a transformative phase for their operations:
Forging a dialogue that resonates with savvy, fast-paced professionals transcends mere storytelling. It requires the right story in the right form. Our program aims extended beyond simple video production - we engineered immersive visual stories that informed, captivated, and precipitated action. Quantifi's journey proves the utility of nuanced video marketing amid the fast-evolving landscape of online financial software.
Book a free, one-to-one, idea-packed session today, to explore humanizing video and smart research. See precisely where Marketing Films would convert on your website and social media.
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