Qube Management is one of only a handful of the very top end of UK property management firms. They manage three out of the top ten most luxurious properties in the UK. They discreetly run and host these premium properties for occupants, investors and property developers. Outside the UK, they were fairly unknown. With a suite of videos they would be able to demonstrate their pre-eminence to an internet audience here in the UK, the middle east and far east.
We planned with Qube management to produce tasters and sector-specific explainers with the aim to widen the firm's reach to audiences in and outside of the UK by revealing the calibre and attention-to-detail of a property management company at the top of their game. The intention was to build reach and trust with new prospective clients.
In four premium property locations and client offices, we created a family of 10 videos - skills profiles, services explainers and home-page tasters. It was a six-day shoot, an eight-day edit and around three days' pre-production.
With our partner Motion Pixels, we created a unified new image, website and videos. We visited premises and arranged non-intrusive filming of gardeners, engineers, window-cleaners, consultants, maintenance people, butlers, porters and technicians, and we learned a great deal about premium client service by interviewing senior managers. Finally, we designed a website, and created the visual content - photography and video.
With the publication of our work came a new flow of prospective clients. A positive shift in client opinion has been established. It was exhilarating to go behind the scenes at some of London's top properties and find out how they tick.
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