Rockpool is an independent firm dedicated to creating tax-efficient investment opportunities for individuals through private investment. They wanted to deepen their online presence to attract investors by projecting the ethos, vision and genuinely unusual and out-there structures of the firm.
Our remit was to produce a series of investment service explainers to get technical people to feel approachable, whilst making their brand come off as recognisable and authentic.
We devised and filmed a suite of six engaging explainers. We used a journalistic approach, which showcased technicians and investment managers at their workplaces, projecting the ethos and vision, team calibre and unusual structures of the PE firm. Focusing on a human touch allowed the experts to give clear explanations of what they did.
This was a two-day shoot, five days' edit, and two days' pre-production. We brought these videos to life with imaginative visuals that embraced the firm's new look.
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