Peppermint Technology built a platform that provides legal cloud software for UK law firms that goes beyond traditional UK legal practice & case management software. But they wanted someone who could make their innovative software interesting, and their complex software simple.
Scottish Equity Partners is a technology focused growth equity firm operating across the UK and Europe and wanted to demonstrate the effect that their recent investment in Peppermint Technology had had on that business.
We planned to create a case study to show how investment from SEP had allowed Peppermint Technology to step-change their business and showcase their value and expertise to investors and investees alike.
Using a six-step format we revealed the purpose, benefits and outcomes of the SEP investment. We interviewed the CEO and filmed the teams and the desktop software. We used the visual themes of enterprise, teamwork and movement. We also filmed light spillage using a technique known as free-lensing, to amplify a sense of vision. This was a one-day shoot, a three-day edit, and two days' pre-production.
SEP were very pleased with the end result, and used this video at their Annual General Meeting to highlight Peppermint to the investors in their fund. Such a vibrant team of motivated entrepreneurs - we really enjoyed working with such visionaries.
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