Film crew at work

Northern Powerhouse Taster for Siemens UK

Our opportunity

Siemens UK PLC is a digital pioneer focusing on the areas of electrification and automation. They needed help to clearly and concisely explain their involvement with the Northern Powerhouse. The situation was that Siemens had developed a commitment to the Northern Powerhouse project, and had been involved in forming government policy for Industry 4.0 and they wanted a news-worthy policy announcement that could be used for news releases and promotional purposes.

Our intention

Our remit was to create a half hour interview and taster video that would focus on promoting the Northern Powerhouse manufacturing campaign for this world-class electronics firm. The interview would be with Siemens Chief Executive, Juergen Maier.

Our work

In the planning phase, we focused on the key themes of the project and how we wanted to get them across. We had almost no budget, so figured out very quickly that we would be relying on one single interview that we could then edit into a variety of smaller videos.The whole campaign would succeed or fail based on our ability to help Maier touch on Siemens key themes with regards to the Northern Powerhouse.

We set up at Siemens UK HQ and readied ourselves for the very small window that the Chief Executive would have for the interview. Nick Peters was the journalist conducting the interview and we filmed a double-header, covering his questions as well as Juergen's answers. This raw material was then handed back to Nick Peters and Siemens for press use. Finally, we edited together a promotional taster for The Manufacturer magazine to coincide with their Industry 4.0 campaigns.

Outcomes for the client

This single interview, and the various splinter videos made out of it, allowed Siemens to clearly and concisely explain their commitments to the Northern Powerhouse. The video promos were used on the Northern Powerhouse manufacturing campaign and relevant social media sites.

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  • 4C logo
  • Action For Me logo
  • Ada Economics logo
  • Amadeus logo
  • Aquis logo
  • Arkk logo
  • Aurum logo
  • Bishopsgate logo
  • Bloodhound logo
  • Brigade Electronics logo
  • Camden A.I. logo
  • Cawood Scientific logo
  • Charlton House logo
  • Desklodge logo
  • Dunedin logo
  • Finsimco logo
  • Hertz Europe logo
  • Intragen logo
  • Kee Safety logo
  • Kirton Healthcare logo
  • Leading Point Financial Markets logo
  • Lpfa logo
  • Mayor Of London logo
  • Neardesk logo
  • Nvm logo
  • Outstanding logo
  • Paladin logo
  • Peppermint Technology logo
  • Progress Music Academy logo
  • Pure Retirement logo
  • Quantifi logo
  • Qube logo
  • Rockpool logo
  • Scottish Equity Partners logo
  • Share Radio logo
  • Siemens logo
  • Silverwing For Nvm logo
  • Sopro logo
  • Steeper logo
  • Team London logo
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  • Traydstream logo
  • Vesta logo
  • Wirex logo
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