Film crew at work

Explainer Suite for Wirex

Opportunity

Wirex is an innovative UK-based online bank, known for its ability to differentiate itself in a crowded fintech space. With a user base craving simplicity, security, and proof of innovation, the opportunity arose for a communication leap. Wirex sought to not just be seen as another online bank, but to become the go-to banking-and-crypto platform for savvy consumers through compelling video content.

Intention

Our program goal was clear: to craft a video suite that communicated Wirex's unique value proposition to an educated, benefits-focused audience that demands evidence before they commit. Our intention was:

  1. To harness the power of human storytelling, making the digital finance world relatable and engaging.
  2. To position Wirex as thought leaders through a compelling narrative structure that educates and converts.

Our Work

Armed with a deep understanding of the fintech audience's psyche, our team embarked on a creative journey. We developed a series of videos that wove together dramatic structure with the real-life impact of Wirex's services:

Throughout the process, our SEO mastery ensured these stories would not just captivate but also be easily discoverable by Wirex's target audience.

Outcomes

The deployment of the video suite marked a significant turning point for Wirex:

Crafting a narrative that resonates with an intelligent, time-starved audience isn't just about telling a story - it's about telling the right story. So we don't just produce videos. We craft visual experiences that educate, engage, and convert. Wirex's story isn't just a case study - it's a testament to the power of strategic video marketing in the digital world of online banking.

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  • WPP logo
  • 4C logo
  • Action For Me logo
  • Ada Economics logo
  • Amadeus logo
  • Aquis logo
  • Arkk logo
  • Aurum logo
  • Bishopsgate logo
  • Bloodhound logo
  • Brigade Electronics logo
  • Camden A.I. logo
  • Cawood Scientific logo
  • Charlton House logo
  • Desklodge logo
  • Dunedin logo
  • Finsimco logo
  • Hertz Europe logo
  • Intragen logo
  • Kee Safety logo
  • Kirton Healthcare logo
  • Leading Point Financial Markets logo
  • Lpfa logo
  • Mayor Of London logo
  • Neardesk logo
  • Nvm logo
  • Outstanding logo
  • Paladin logo
  • Peppermint Technology logo
  • Progress Music Academy logo
  • Pure Retirement logo
  • Quantifi logo
  • Qube logo
  • Rockpool logo
  • Scottish Equity Partners logo
  • Share Radio logo
  • Siemens logo
  • Silverwing For Nvm logo
  • Sopro logo
  • Steeper logo
  • Team London logo
  • Tony Green Racing logo
  • Traydstream logo
  • Vesta logo
  • Wirex logo
  • WPP logo

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